Manager, Lifecycle & Retention Marketing (DTC) at The Browser Company

Los Angeles, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Consumer Goods, Beverages, DTC, Subscription ServicesIndustries

Requirements

Analytical rigor combined with creative insight
Deep understanding of the subscription business model
Expertise in personalization and translating customer data into impactful marketing strategies that drive retention and LTV
Ability to lead lifecycle campaigns across email, SMS, and direct mail
Experience with behavioral data, cohort analysis, and segmentation to identify retention drivers, high-value groups, and churn risks
Proficiency in defining and managing retention KPIs (e.g., retention rate, churn, reactivation, LTV) and forecasting business impact
Strong cross-functional collaboration skills with teams like Creative, Brand, Data, Paid Media, CX, Tech, E-commerce, Analytics, and Finance
Ability to thrive in a hybrid on-site role in West Los Angeles, CA (in-office Monday-Wednesday)

Responsibilities

Own the full retention marketing strategy and roadmap for FIJI Water Home Delivery, setting objectives to reduce churn, drive reactivation, and grow subscriber LTV
Own the Home Delivery marketing calendar, aligning brand, promotional, and lifecycle moments to drive engagement and repeat purchase
Design, launch, and optimize automated journeys across email, SMS, and direct mail (e.g., onboarding, replenishment, renewal, reactivation, win-back)
Develop lifecycle campaigns that celebrate hydration as a ritual and position FIJI Water as an everyday luxury
Collaborate with Creative and Brand teams to craft premium, personal, and brand-aligned messaging
Build testing roadmaps for offers, cadence, and creative to optimize engagement and conversion
Identify opportunities for cross-sell and upsell through personalized lifecycle programs
Partner with Data and Paid Media teams for cohesive, omnichannel experiences
Use behavioral data, cohort analysis, and segmentation to turn insights into actionable retention strategies
Develop personalized retention initiatives based on subscriber behavior, order cadence, and engagement patterns
Partner cross-functionally with CX, Tech, and E-commerce to enhance subscriber experience and streamline account management

Skills

Retention Marketing

Lifecycle Marketing

Email Marketing

SMS Marketing

Direct Mail

Customer Personalization

Data Analysis

Subscription Marketing

Churn Prevention

Onboarding

Replenishment

Reactivation

Customer Engagement

Brand Loyalty

The Browser Company

Develops a user-friendly web browser

About The Browser Company

The Browser Company develops a web browser called Arc, which focuses on providing a more intuitive and organized online experience for users. Arc is designed to be user-friendly and efficient, aiming to improve how people interact with the internet compared to traditional browsers. Unlike many existing browsers, Arc seeks to streamline the browsing process, making it easier for users to manage their online activities. The Browser Company differentiates itself from competitors by targeting a more modern and simplified user experience, backed by a team of experienced professionals from notable tech companies. Their goal is to enhance the way users navigate the web, potentially disrupting the current browser market with their fresh approach.

New York City, New YorkHeadquarters

2019Year Founded

$133.1MTotal Funding

LATE_VCCompany Stage

Consumer SoftwareIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Remote Work Options

Paid Vacation

Paid Sick Leave

Paid Holidays

Home Office Stipend

Paid Parental Leave

Risks

Arc's recent security vulnerability could undermine user trust and adoption.

Dia may face competition from established AI-integrated browsers like Microsoft's Edge.

The freemium model may limit revenue if premium features aren't compelling.

Differentiation

Arc offers a more personal and creative browsing experience than traditional browsers.

The Browser Company is led by seasoned tech professionals from Instagram, Tesla, and Google.

Arc's AI-powered features, like 'Call Arc', enhance user interaction and efficiency.

Upsides

The Browser Company raised $50 million, valuing it at $550 million.

Growing demand for personalized browsing experiences supports Arc's market entry.

The launch of AI-centric browser Dia could attract a wider audience in 2025.

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