Manager, Lifecycle Marketing at The Walt Disney Company

Minato-ku, Tokyo, Japan

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Entertainment, Media, StreamingIndustries

Requirements

Experience leading lifecycle automation, segmentation, and experimentation to drive engagement, reduce churn, and support KPIs (win-back, upgrade/plan mix, retention)
Ability to set strategic direction for lifecycle campaigns in partnership with Growth, Brand Marketing, Content Programming, Creative, Legal, Analytics, and International Product Marketing teams
Expertise in delivering innovative, data-driven campaigns across owned channels (email, push, in-app) with operational excellence (localization, QA, legal compliance)
Capability to manage and develop a lifecycle team while collaborating across stakeholder groups and contributing to regional initiatives
Skills in data analysis, hypothesis definition, controlled testing (including holdouts), measurement, and insights communication

Responsibilities

Lead lifecycle automation, segmentation, and experimentation for Disney+ Japan to drive engagement, reduce churn, and support KPIs (win-back, upgrade/plan mix, retention)
Set strategic direction for lifecycle campaigns in partnership with Japan Growth, Brand Marketing, Content Programming, Creative, Legal, Analytics, and International Product Marketing teams
Oversee planning, execution, and optimization across owned channels (email, push, in-app), ensuring operational excellence, localization, QA, legal compliance, and measurable impact
Own lifecycle calendar: build and manage content calendar, identify viewership/engagement drivers, coordinate win-back and prospecting activities
Lead end-to-end campaign delivery with internal teams and external partners/vendors, upholding QA, localization, legal approvals, and on-time delivery
Collaborate cross-functionally with Brand Marketing, Content Programming, Creative, Legal, Analytics, APAC lifecycle leads, and global operations to execute and share learnings
Define hypotheses, design/run controlled tests for upsell, reconnects, engagement lift, and churn reduction
Co-define success metrics/measurement plans, structure campaigns for learnings, interpret results, surface opportunities, and communicate insights to stakeholders
Explore, design, and test perks/loyalty mechanics to improve retention and engagement
Manage and develop the lifecycle team, report to Japan Growth Director, and contribute Japan learnings to regional initiatives

Skills

Key technologies and capabilities for this role

Lifecycle MarketingCustomer SegmentationA/B TestingMarketing AutomationPerformance MarketingCustomer AcquisitionCustomer RetentionAnalyticsExperimentationStreaming ServicesSubscriber Growth

Questions & Answers

Common questions about this position

What is the employment type for this position?

This is a full-time position.

Is this role remote or does it require office presence?

This information is not specified in the job description.

What are the key responsibilities of the Manager, Lifecycle Marketing role?

The role involves leading lifecycle automation, segmentation, and experimentation to drive engagement and reduce churn, setting strategic direction for lifecycle campaigns, and overseeing planning, execution, and optimization across owned channels like email, push, and in-app.

What is the team structure for this position?

This role reports to the Japan Growth Director and is responsible for managing and developing the lifecycle team, while collaborating across multiple stakeholder groups.

What kind of experience makes a strong candidate for this role?

Strong candidates will have experience in lifecycle marketing, data-driven campaign delivery, cross-functional collaboration with teams like Growth, Brand Marketing, Analytics, and a focus on KPIs such as retention, engagement, and churn reduction.