Manager, International Field Marketing (MEAI) at Inspire

Dubai, United Arab Emirates

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Food and Beverage, FranchisingIndustries

Requirements

Minimum Bachelor's Degree in Marketing or Business
Minimum 5 years of marketing experience
Restaurant industry experience preferred
International experience required
Global mindset
Experience with product development, innovation planning, calendar, and creative resources management
Strong analytical, organizational, and written and verbal communication skills
Ability to work and lead collaboration across a wide variety of work styles and personalities in a cross-functional team environment
Ability to lead multiple projects simultaneously and deliver on time
Ability to communicate at all levels to build relationships and enhance partnerships, both internal and external
Ability to thrive in a fast-paced environment, multi-task, prioritize, and be detail-oriented
Self-starter personality who can operate with some supervision

Responsibilities

Lead and guide franchisees in developing localized, integrated multi-channel marketing strategies that align with both regional and overarching business objectives, ensuring a consistent and effective approach across channels
Manage media strategies across traditional, digital, and emerging channels, including developing and driving strategic loyalty programs and partnering with Regional Digital and Delivery Team to develop meaningful and impactful 3rd Party Delivery programs
Track, analyze, and optimize marketing campaign and business performance, including leveraging both internal and external data
Collaborate with Regional Teams to address market challenges and growth opportunities for restaurants, digital, and omnichannel business, including identifying market trends and competitive insights to drive performance
Drive strategic planning and execution of new market entries and brand launches
Lead and collaborate with franchisees and Inspire’s culinary team to drive the development of market-relevant menu strategies, ensuring new product offerings align with local tastes and trends
Maintain brand standards and ensure consistency of brand voice across all marketing channels in the region
Oversee and support franchisees in executing marketing strategies and initiatives to drive brand awareness, customer acquisition, and revenue growth for multiple brands in the region
Work closely with regional and cross-functional Inspire Brands teams to create and implement campaigns that resonate with local markets and ensure alignment with overall brand strategies, ensuring consistency in branding, messaging, and promotions
Develop and maintain strong relationships with franchisees, vendors, and key internal stakeholders (International marketing, regional, digital, supply chain, operations training, finance)

Skills

Marketing Strategy

Franchise Management

Multi-Channel Campaigns

Media Strategy

Digital Marketing

Loyalty Programs

Data Analysis

Campaign Optimization

Strategic Planning

Market Entry

Brand Launches

Stakeholder Management

Competitive Analysis

Omnichannel Marketing

Inspire

Provides renewable energy subscription services

About Inspire

Inspire provides renewable energy solutions through a flat rate subscription model. Customers can easily switch to 100% renewable energy with a low monthly price, which remains consistent without the fluctuations typical of traditional energy bills. This subscription service is designed for environmentally conscious consumers who want to support clean energy sources. Inspire stands out from competitors by offering a straightforward and predictable pricing structure, along with highly regarded customer service that emphasizes clear and personable interactions. The company's goal is to positively impact the environment by combating climate change and promoting clean air initiatives.

Santa Monica, CaliforniaHeadquarters

2014Year Founded

$8MTotal Funding

SERIES_ACompany Stage

Energy, Consumer GoodsIndustries

51-200Employees

Benefits

Comprehensive health plans

401k matching

Training & development

Flexible PTO

Wellness days

Paid parental leave

Risks

Increased competition could erode Inspire's market share.

Potential changes in government subsidies may impact Inspire's pricing model.

Rising operational costs could force Inspire to increase subscription fees.

Differentiation

Inspire offers a flat rate subscription for 100% renewable energy.

Customers can switch to Inspire's service in less than two minutes.

Inspire is known for excellent customer service and clear communication.

Upsides

Growing consumer interest in sustainable living boosts demand for Inspire's services.

Advancements in battery storage enhance Inspire's renewable energy reliability.

Government incentives for renewable energy adoption make Inspire's model more appealing.

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