Manager, Influencer and Content Marketing - Santa Anna at Sony Music Entertainment

New York, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Music, EntertainmentIndustries

Requirements

At least 2-3 years of progressive digital marketing experience at a record label, agency or other related media companies
Superb written and oral communication skills
Thorough understanding of Tik Tok, Instagram, X, Youtube, and influencer marketing
Solid understanding / interest in lifestyle verticals, meme and urban culture
Social Media Obsessed: Demonstrated knowledge of and professional experience with social platforms
Proficiency in design programs including Photoshop, Final Cut, Aftereffects, CapCut etc a plus
Must be able to accept changes readily, both in job responsibilities, as well as in the work environment, and have the ability to be flexible in adapting to re-prioritized tasks
A team player that is not afraid to roll up his/her sleeves to help out the team
Extremely detail-oriented and organized
Data analysis/research skills
Strong communication skills with a demonstrated ability to speak in forums, meetings and presentations
Must be experienced and skilled at acting as a liaison between the artists/artist management and the label using tact, persuasion, communication and trust
Must be highly organized and capable of developing and keeping to a project timeline
Prior experience with a variety of digital marketing tools
Creative, self-starter with exceptional follow-up skills
Bachelor’s degree preferred
Deep understanding of the internet and culture

Responsibilities

Manage and execute digital media influencer marketing campaigns for various artists
Oversee creation of assets for campaigns
Track, analyze, and report on campaigns across all platforms
Identify and seek out influencers appropriate for each campaign
Develop and maintain relationships with influencers, content creators, and agencies
Create and manage short form content for label roster
Manage influencer, content strategy, and content execution across social media platforms including Tik Tok, Instagram, X, Youtube, and any other emerging platforms
Creating online assets, implementation, analysis and reporting of campaigns

Skills

Key technologies and capabilities for this role

Influencer MarketingContent MarketingTikTokInstagramYouTubeXDigital MarketingSocial MediaCampaign ManagementContent CreationCampaign AnalyticsReporting

Questions & Answers

Common questions about this position

Is this role remote or office-based?

This role is based in New York, New York.

What experience is required for this position?

At least 2-3 years of progressive digital marketing experience at a record label, agency, or other related media companies is required.

What skills are essential for this role?

A thorough understanding of TikTok, Instagram, X, Youtube, and influencer marketing is essential, along with superb written and oral communication skills, data analysis/research skills, and being detail-oriented and organized.

What is the company culture like at Sony Music Entertainment?

Sony Music is committed to artistic integrity, transparency, and entrepreneurship, with a collaborative team environment where team players roll up their sleeves to help out.

What makes a strong candidate for this role?

Strong candidates have 2-3 years of digital marketing experience in music or media, deep knowledge of social platforms like TikTok and Instagram, influencer relationships, flexibility to adapt to changes, and proficiency in design tools as a plus.

Sony Music Entertainment

Global music company managing artists and royalties

About Sony Music Entertainment

Sony Music Entertainment is a major player in the music industry, offering a wide range of services to artists and music fans. The company focuses on discovering and promoting musical talent while managing music rights and royalties. It generates revenue through music sales, including physical albums, digital downloads, and streaming, as well as licensing deals for use in films and commercials. Live performances and tours also contribute to its income, along with managing artists' royalties to ensure fair compensation. A key feature is the Artist Portal, which provides artists with tools to analyze their earnings and make informed decisions about their careers. Sony Music is dedicated to nurturing new talent through internships and career opportunities, ensuring a pipeline of future industry leaders. Overall, Sony Music Entertainment stands out for its comprehensive approach to talent management, music production, and financial transparency.

New York City, New YorkHeadquarters

1929Year Founded

GROWTH_EQUITY_NON_VCCompany Stage

Consumer Software, EntertainmentIndustries

5,001-10,000Employees

Benefits

You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey

A modern office environment designed to foster productivity, creativity, and teamwork

An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching

Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition and student loans

We invest in your professional growth & development

Time off for a winter recess

Risks

AI-generated music could disrupt traditional music production and artist management.

Independent distribution platforms may reduce artists signing with major labels like Sony.

Legal battles over streaming royalties could impact Sony Music's revenue.

Differentiation

Sony Music's Artist Portal offers unique financial insights for artists' careers.

The acquisition of Cobalt Music expands Sony's influence in the Greek music market.

Sony Music's Global People Promise initiative integrates music with technology and culture.

Upsides

Collaboration with Duolingo opens new revenue streams in educational platforms.

Investment in blockchain enhances digital rights management and monetization opportunities.

Restructuring in GSA markets leads to efficient operations and innovative strategies.

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