Manager II Digital Marketing at Alcon

Beijing, Beijing, China

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Eye Care, Consumer GoodsIndustries

Requirements

Bachelor's degree or above from a full-time program, fluent English
3+ years of practical experience in e-commerce media
Deep understanding of Chinese consumer industry trends
Proficiency in e-commerce traffic acquisition logic and various media advertising tools
Experience in social media or off-site media advertising; bonus for full-domain digital marketing integration projects across on-site and off-site
Knowledge of consumer marketing, brand positioning, and new product launch planning
Ability to uncover consumer insights and conduct research
Structured thinking, strong communication skills, efficient execution, teamwork, and result-oriented
Commitment to integrity and compliance

Responsibilities

Formulate, plan, and execute the annual full-domain marketing deployment strategy for the brand, covering daily operations and special campaigns across social media, off-site media ads, e-commerce on-site paid marketing, etc., to create synergistic effects from integrated on-site and off-site media placements and improve brand deployment efficiency
Based on deployment strategies and goals, establish clear, unified, and coordinated performance KPIs (including but not limited to ROI, UV, AIPL, population asset contribution, etc.) to track, guide, and optimize the performance of different on-site and off-site investment plans, making flexible and timely adjustments to maximize brand media investment utilization
Collaborate closely with brand marketing team, e-commerce team, and key clients, deeply participating in annual marketing planning and channel sales planning, identifying opportunities and methods to scale media placements within channels for significant efficiency gains, helping achieve annual product strategies and business goals
Efficiently manage brand on-site and off-site media marketing budgets, streamline processes, while ensuring compliance
Deeply familiar with various media touchpoints, digitally savvy, able to integrate full-domain marketing data, and effectively output behavioral insights on the full consumer shopping journey and market trends

Skills

Digital Marketing

Social Media Advertising

E-commerce Marketing

Media Planning

KPI Analysis

ROI Optimization

Budget Management

Consumer Insights

Cross-functional Collaboration

Structured Thinking

Data Integration

Alcon

Specializes in eye care products and solutions

About Alcon

Alcon specializes in eye care products and vision solutions aimed at improving people's quality of life through better vision. Their product offerings include solutions for cataract surgery, retinal health, and contact lenses. Alcon's products work by utilizing advanced technology and research to provide effective treatments and aids for various eye conditions. What sets Alcon apart from its competitors is its strong emphasis on research and development, ensuring that they remain leaders in the eye care industry. The company's goal is to enhance vision and overall quality of life for individuals while promoting a diverse and inclusive workplace.

Geneva, SwitzerlandHeadquarters

1945Year Founded

IPOCompany Stage

Social Impact, HealthcareIndustries

10,001+Employees

Benefits

Medical, dental, & vision coverage

HSA Medical Plan

PTO

Paid Parental leave

401k

Retirement Plan Company Contribution

Low payroll deductions

Tuition Reimbursement Program

Annual Bonus

Free Family Contact Lens Program

12 Company Paid Holidays

Risks

FDA recall of contact lenses may harm Alcon's reputation and financial standing.

Antitrust case denial could lead to legal challenges and financial penalties.

Innovative competitors like Signal12 threaten Alcon's market share in eye care.

Differentiation

Alcon leads in eye care with a broad product portfolio and global reach.

The company invests heavily in R&D, ensuring cutting-edge vision solutions.

Alcon's commitment to diversity and inclusion strengthens its corporate culture.

Upsides

Acquisition of BELKIN Vision enhances Alcon's glaucoma treatment options with DSLT technology.

Orbis Flying Eye Hospital project boosts Alcon's global presence and eye care standards.

Recognition as a top employer in Singapore attracts and retains top talent.

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