Manager, Growth Content Marketing, Hong Kong at Airwallex

Hong Kong, Hong Kong

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, PaymentsIndustries

Requirements

Strong project management and writing skills
Solid understanding of SEO best practices
Ability to work both independently and collaboratively
Proactive, detail-oriented content marketer with passion for impactful writing
Strategic and creative thinking – balancing SEO performance with broader brand storytelling
Based in Hong Kong

Responsibilities

Develop and execute SEO-driven content strategies that align with business goals and resonate with target audiences across blog posts, landing pages, and other web assets
Create and edit high-quality, engaging, and relevant content that balances SEO optimisation with a reader-first approach
Collaborate with cross-functional teams – including design, product marketing, and regional marketers – to ensure content consistency and impact
Manage the editorial calendar and oversee content production timelines
Work with a network of freelancers and/or agencies to ensure content quality accurately reflects Airwallex’s value propositions
Provide editorial feedback and guidance to junior writers and external contributors as needed
Fact-check all content and ensure accuracy, consistency, correct grammar, and alignment with editorial standards and brand guidelines
Support the publishing and formatting of content within our Content Management System (CMS)
Leverage AI tools effectively to enhance content creation and efficiency
Establish and optimise workflows for content planning, development, and approval
Identify content gaps and propose ideas to improve quality, engagement, and on-page experience (including UI/UX considerations)
Partner closely with the SEO team to grow blog traffic in line with quarterly goals
Ensure all content aligns with the Airwallex brand voice, tone, and editorial style
Track

Skills

Key technologies and capabilities for this role

SEOContent MarketingContent CreationContent EditingSearch OptimizationBrand VoiceOrganic Traffic

Questions & Answers

Common questions about this position

What is the salary for this Manager, Growth Content Marketing role?

This information is not specified in the job description.

Is this role remote or based in an office?

The role is based in Hong Kong.

What key skills are required for this position?

The role requires strong project management and writing skills, a solid understanding of SEO best practices, and the ability to think strategically and creatively while working independently and collaboratively.

What is the culture like in the Airwallex Marketing team?

The Marketing team drives brand awareness and customer engagement through innovative and strategic campaigns, leveraging data-driven insights and creative strategies, and is passionate about telling the Airwallex story to support company growth.

What makes a strong candidate for this Growth Content Manager role?

A proactive, detail-oriented content marketer with a passion for impactful writing, experience leading SEO-driven content production, and the ability to balance SEO performance with brand storytelling.

Airwallex

Cross-border payment solutions for businesses

About Airwallex

Airwallex provides cross-border payment solutions for businesses of all sizes, including small to medium-sized enterprises and large corporations. The company offers a range of financial services such as multi-currency accounts, international money transfers, foreign exchange services, and payment gateway solutions. These services are designed to facilitate efficient and cost-effective international transactions. Airwallex uses advanced technology to ensure that these transactions are fast and secure. Unlike many competitors, Airwallex focuses on building financial infrastructure that supports the digital economy, allowing businesses to operate seamlessly across borders. The company's goal is to simplify global payments and make them accessible to businesses worldwide.

Eastern District, Hong KongHeadquarters

2015Year Founded

$877.4MTotal Funding

SERIES_ECompany Stage

FintechIndustries

1,001-5,000Employees

Benefits

Hybrid Work Options

Employee Equity Programs

Risks

Increased competition from fintech startups could erode Airwallex's market share.

Regulatory scrutiny in Asia-Pacific, especially China, may impact Airwallex's operations.

Volatility in foreign exchange rates poses a risk to Airwallex's revenue streams.

Differentiation

Airwallex offers a comprehensive suite of cross-border payment solutions for businesses.

The company integrates financial services into platforms, enhancing customer experience and efficiency.

Airwallex's global presence with ten international offices supports its expansive service offerings.

Upsides

Airwallex reported an 83% revenue increase in APAC, showcasing strong regional growth.

The partnership with Carwow enhances Airwallex's visibility and operational efficiency in the UK.

Airwallex's expansion in EMEA with new offices boosts its international market presence.

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