Manager, Front Store Marketing Strategy - Seasonal at CVS Health

Woonsocket, Rhode Island, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, RetailIndustries

Requirements

3+ years of marketing experience with a strong foundation in brand management, retail or consumer marketing
2+ years of retail marketing or retail agency/strategy experience
Experience supporting campaign execution and working cross-functionally
Exposure to digital marketing and campaign measurement
Strong organizational and communication skills
Preferred Qualifications
Experience working in a highly-matrixed organization
Experience supporting or collaborating on product development initiatives, including bringing new products or brands to market
Demonstrated ability to develop and execute brand storytelling strategies across multiple channels
A customer-first mindset that drives decision-making within the in-store and online customer experience
Omni-channel marketing experience with a strong understanding of paid, owned, and earned channels
Quantitative skills (data analysis, sales trends, forecasting, market sizing) that can be used to organize and interpret data to create actionable insights

Responsibilities

Execute seasonal marketing campaigns, ensuring alignment with business priorities and brand standards
Integrate storytelling techniques into campaign execution, ensuring each seasonal initiative communicates a clear, engaging narrative that resonates with customers and reinforces brand values
Support the development of business cases and marketing plans by leveraging customer insights, business data, and competitive analysis
Assist in adapting strategies to evolving seasonal trends and emerging opportunities, contributing ideas for campaign innovation and improvement
Track and report on campaign performance, providing actionable insights for future optimizations
Identify and pursue net new opportunities to grow the Joyward brand, including developing brand roadmaps and collaborating with merchandising partners to inform product decisions and support successful collection launches and/or pilots
Craft and communicate compelling brand stories that connect with customers and bring the Joyward brand to life across all marketing channels
Collaborate with creative, merchandising, and marketing teams to ensure all campaigns and product collections are anchored in a strong, consistent narrative
Partner with merchandising, creative, media, analytics, and channel teams to execute seasonal initiatives
Communicate campaign objectives, timelines, and results to stakeholders, ensuring clarity and alignment
Build collaborative relationships across the marketing and merchandising organization to drive results
Effectively prioritize tasks to maximize impact, adjusting as needed based on business needs and seasonal opportunities
Manage project timelines and deliverables, escalating issues when necessary to keep work moving forward

Skills

Marketing Strategy

Campaign Execution

Brand Management

Customer Insights

Competitive Analysis

Storytelling

Business Cases

Marketing Plans

Performance Tracking

Cross-Functional Collaboration

CVS Health

Comprehensive pharmacy and healthcare services

About CVS Health

CVS Health operates a large network of retail pharmacies and walk-in medical clinics across the United States, providing a variety of health-related products and services. Their offerings include prescription medications, over-the-counter health products, and beauty items, as well as pharmacy benefits management and specialty pharmacy services. CVS Health's integrated business model allows them to serve individual consumers, businesses, and communities effectively, with a focus on improving health outcomes and reducing healthcare costs. Unlike many competitors, CVS Health combines pharmacy services with medical care, making it easier for patients to access quality healthcare. The company's goal is to enhance access to healthcare and support individuals in achieving better health.

Woonsocket, Rhode IslandHeadquarters

1963Year Founded

DEBTCompany Stage

Healthcare, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

Company Equity

Wellness Program

Professional Development Budget

Paid Vacation

Paid Holidays

Risks

Legal challenges related to opioid prescriptions could harm CVS's reputation and finances.

The DOJ's intervention in a whistleblower lawsuit may increase legal costs for CVS.

The Horizon Organic Milk recall exposes potential vulnerabilities in CVS's supply chain.

Differentiation

CVS Health operates over 9,600 retail pharmacies and 1,100 walk-in clinics nationwide.

The company integrates pharmacy benefits management with specialty pharmacy services for comprehensive care.

CVS Health offers tailored medication plans through personalized medicine and pharmacogenomics.

Upsides

Expansion of telehealth services allows CVS to reach more patients remotely.

Increased consumer interest in wellness boosts demand for CVS's health-related products.

The trend towards value-based care aligns with CVS's integrated healthcare approach.

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