Responsibilities

As Engagement Marketing Manager, the individual will partner with the Vice President, Patient Engagement to design and execute a direct-to-patient and direct-to-provider marketing strategy, collaborating with cross-functional teams to understand needs and challenges. They will build and execute multi-channel engagement marketing campaigns utilizing SMS, email, direct mail, and addressable advertising, develop and execute a social media strategy, and lead content creation efforts for both patient and provider audiences, including blog posts and website copy.