Senior Regional Marketing Manager
Expedia- Full Time
- Mid-level (3 to 4 years), Senior (5 to 8 years)
The Associate Director, Marketing requires a Bachelor’s degree in Marketing, Business, or a related field, with a Master’s degree being a plus. Candidates should possess proven experience in marketing management, focusing on strategy, awareness, lead generation, and conversion, along with strong analytical skills and proficiency in using marketing analytics tools. Knowledge of biotechnology or life sciences is a beneficial asset.
The Associate Director, Marketing will collaborate with the Global Head of Marketing to develop and execute comprehensive marketing strategies, manage both digital and traditional marketing channels, conceptualize and execute special marketing programs and promotions, oversee marketing campaigns, conduct market research, manage the marketing budget effectively, collaborate with other departments, leverage marketing tools and software, and provide regular reports on marketing performance and use data-driven insights to refine strategies for continuous improvement.
Provides interactive response technology for clinical trials
Endpoint Clinical provides interactive response technology (IRT) systems designed for clinical trials. Their systems assist with various trial processes such as managing drug supplies, randomizing patients, and scheduling visits. These systems are user-friendly and cater to clients in the life sciences sector, including pharmaceutical and biotechnology companies. Endpoint Clinical differentiates itself by focusing on ease of use and integration with other clinical trial management systems, ensuring that clients can streamline their processes and maintain regulatory compliance. The company's goal is to enhance the efficiency and transparency of clinical trials, allowing sponsors to conduct their research more effectively.