Manager, Digital Strategy, US Latin at Sony Music Entertainment

Miami, Florida, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Music, EntertainmentIndustries

Requirements

Bilingual proficiency in English and Spanish (required)
1-3 years of experience in a digital/streaming, playlist strategy, or digital marketing role (preferably in music or entertainment)
Proven expertise in SEO optimization for music content across DSPs and YouTube (metadata, keywords, tagging, search/discovery strategies)
In-depth knowledge of Spotify for Artists, Apple Music for Artists, YouTube Studio, Chartmetric, Music Connect, and other analytics tools
Strong understanding of Latin music genres, audiences, and market trends
Excellent analytical skills with ability to translate data into actionable insights
Passion for innovation and staying ahead of digital platform trends
Proficient in Excel, PowerPoint, Canvas

Responsibilities

Manage digital commercial strategies focused on revenue generation and market share increase, across all digital commercial platforms: audio and video platforms with Sony Music Latin content
Ensure proper exposure of Sony Music Latin repertoire on Artist and Sony Music Latin profiles on every digital commercial platforms, audio and video
Manage the Playlist Strategy: Develop and execute playlist strategies for new releases and catalog across Spotify, Apple Music, and YouTube
Build tailored strategies for editorial playlists, algorithmic placement, and user-generated playlist engagement
Optimize metadata, keywords, and tagging strategies to improve discoverability of Latin repertoire on DSPs
Monitor platform algorithms and update strategies accordingly to ensure long-term visibility
Leverage SEO best practices for titles, descriptions, thumbnails, and playlists
Track and analyze streaming performance, consumption behavior, and audience insights across platforms
Prepare weekly reports highlighting trends, wins, and opportunities
Use data to identify catalog growth opportunities and optimize release rollout plans

Skills

Spotify

Apple Music

YouTube

Playlist Strategy

SEO

Data Analysis

Content Performance Analysis

Repertoire Optimization

Digital Streaming Platforms

Latin Music Market

Bilingual English/Spanish

Sony Music Entertainment

Global music company managing artists and royalties

About Sony Music Entertainment

Sony Music Entertainment is a major player in the music industry, offering a wide range of services to artists and music fans. The company focuses on discovering and promoting musical talent while managing music rights and royalties. It generates revenue through music sales, including physical albums, digital downloads, and streaming, as well as licensing deals for use in films and commercials. Live performances and tours also contribute to its income, along with managing artists' royalties to ensure fair compensation. A key feature is the Artist Portal, which provides artists with tools to analyze their earnings and make informed decisions about their careers. Sony Music is dedicated to nurturing new talent through internships and career opportunities, ensuring a pipeline of future industry leaders. Overall, Sony Music Entertainment stands out for its comprehensive approach to talent management, music production, and financial transparency.

New York City, New YorkHeadquarters

1929Year Founded

GROWTH_EQUITY_NON_VCCompany Stage

Consumer Software, EntertainmentIndustries

5,001-10,000Employees

Benefits

You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey

A modern office environment designed to foster productivity, creativity, and teamwork

An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching

Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition and student loans

We invest in your professional growth & development

Time off for a winter recess

Risks

AI-generated music could disrupt traditional music production and artist management.

Independent distribution platforms may reduce artists signing with major labels like Sony.

Legal battles over streaming royalties could impact Sony Music's revenue.

Differentiation

Sony Music's Artist Portal offers unique financial insights for artists' careers.

The acquisition of Cobalt Music expands Sony's influence in the Greek music market.

Sony Music's Global People Promise initiative integrates music with technology and culture.

Upsides

Collaboration with Duolingo opens new revenue streams in educational platforms.

Investment in blockchain enhances digital rights management and monetization opportunities.

Restructuring in GSA markets leads to efficient operations and innovative strategies.

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