Manager, Content & Discoverability at TripArc

Toronto, Ontario, Canada

Apply Now

Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Travel, HospitalityIndustries

Requirements

7+ years of hands-on Content and SEO experience (AEO/GEO exposure preferred)
Bachelor’s degree in content, marketing, business, or a related discipline
Proven track record of growing organic traffic and lead generation
Experience using tools such as GA4, GSC, Ahrefs, SEMrush, Screaming Frog, ChatGPT/Perplexity, Amplitude, Adobe Analytics, or similar
Familiarity with schema markup, page experience signals, and content modeling
Strong writing and editing skills, especially for metadata, briefs, and strategic content direction
Comfortable presenting performance results and strategic recommendations to stakeholders
Strategic optimizer who understands how people discover, evaluate, and choose online
Skilled at connecting SEO fundamentals with modern AI-driven search trends
Strong analytical thinker with the ability to turn data into actionable insight
Excellent communicator able to brief, align, and collaborate across teams using PowerPoint as the medium
Creative and curious, with a pulse on the evolving search landscape

Responsibilities

Develop and execute organic growth strategies across SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization)
Create detailed content briefs to guide writers and editors toward ranking, authority, and engagement goals
Write compelling meta titles, meta descriptions, and structured data that improve CTR and answer engine visibility
Conduct keyword, topic, and intent research using AI and analytics tools to identify high-value opportunities
Optimize site architecture and internal linking to strengthen topical authority and user journeys
Collaborate with content, UX, and development teams to ensure best-in-class on-page and technical performance
Monitor rankings, traffic, and engagement trends, identifying insights and testing opportunities to improve results across all our lines of business (cruise, luxury, tours, villas, and yachts)
Stay ahead of search evolution, from AI-generated search results to multi-modal discovery experiences, and adapt strategies accordingly

Skills

SEO

AEO

GEO

Keyword Research

Content Strategy

Meta Titles

Meta Descriptions

Structured Data

Site Architecture

Internal Linking

Technical SEO

Analytics

AI Tools

TripArc

Digital platform for luxury travel booking

About TripArc

TripArc operates in the luxury travel market by providing digital platforms that simplify the booking process for travel agencies and tour operators. Its main offerings, ADX and TMT, connect these agencies with a variety of travel services, including flights, cruises, hotels, and tours, while ensuring competitive pricing and exclusive deals. The platforms utilize advanced technology to enhance the user experience, making bookings more efficient. TripArc differentiates itself from competitors by negotiating direct net rate contracts and commissionable rates with travel service providers, allowing it to offer better pricing and additional amenities to its partners. The company's goal is to streamline the luxury travel booking process, unlocking more value for travel brands and their affluent clients.

Toronto, CanadaHeadquarters

N/AYear Founded

VENTURE_UNKNOWNCompany Stage

Consumer Software, Consumer GoodsIndustries

51-200Employees

Risks

AI-driven platforms may disrupt traditional booking, affecting TripArc's demand.

Diversity focus in travel industry pressures TripArc to enhance diversity initiatives.

New ventures by former executives pose competitive threats to TripArc's market share.

Differentiation

TripArc offers exclusive deals through its platforms ADX and TMT.

The company negotiates direct net rate contracts for better pricing.

TripArc focuses on high-net-worth clients, enhancing luxury travel experiences.

Upsides

Increased demand for personalized travel boosts TripArc's AI-driven itinerary planning.

'Workcations' trend allows TripArc to target remote workers seeking luxury travel.

Sustainability focus attracts eco-conscious high-net-worth clients to TripArc's platforms.

Land your dream remote job 3x faster with AI

Try Jobo Free