[Remote] Manager, Campaign Operations at Loopio

Toronto, Ontario, Canada

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, TechnologyIndustries

Requirements

Minimum of 5 years of experience in Marketing Operations or a similar role
Extensive hands-on experience with Hubspot, Salesforce, and other marketing automation platforms
Strong knowledge of digital marketing platforms, campaign management tools, and CRM systems
Experience with Salesforce, Hubspot, HockeyStack, ReachDesk, Outreach, and other Inbound and Outbound reporting and automation tools
Demonstrated success in managing complex event marketing programs with measurable lead generation outcomes
Excellent project management, event operations, organizational, and multitasking abilities
Strong analytical skills with the ability to interpret data and generate insights
Proven ability to lead and collaborate effectively with diverse stakeholders
Detail-oriented with a focus on accuracy and efficiency

Responsibilities

Identify and implement tools and technologies for enhanced team collaboration, reporting, and execution
Collaborate with internal stakeholders to define project scope, success metrics, and execution plans
Monitor and report on initiative progress, ensuring timely delivery and continuous optimization
Manage campaign processes and improve the efficiency and effectiveness of the marketing ecosystem
Manage end-to-end operational execution and optimization of multi-channel marketing campaigns
Lead the development and continuous improvement of marketing processes, workflows, and frameworks
Design and implement comprehensive reporting that captures, analyzes, and communicates the full impact of field marketing initiatives, tracking event performance, pipeline influence, revenue contribution, and ROI with clear visibility for leadership
Partner with cross-functional teams to integrate planning efforts and align marketing strategies
Create and manage multi-touch campaigns through automation tools like HubSpot workflows
Establish SLAs with sales for lead handoff and follow-up, supported by automated alerts and task creation
Support functional leads with the management and tracking of the marketing budget, including forecasting, reconciliation, and reporting
Facilitate team annual planning for strategic goal setting and performance tracking

Skills

Campaign Management

Marketing Operations

Cross-Functional Collaboration

Project Management

Reporting and Analytics

ROI Analysis

Workflow Optimization

Performance Tracking

Multi-Channel Campaigns

Process Improvement

Loopio

RFP response software for enterprises

About Loopio

Loopio specializes in simplifying the process of responding to Requests for Proposals (RFPs), Requests for Information (RFIs), Due Diligence Questionnaires (DDQs), and Security Questionnaires. Its main product is RFP response software that helps businesses manage and automate the intricate task of creating high-quality responses. The software features a smart content management system that organizes a company's knowledge base, making it easy for teams to collaborate, assign tasks, and review projects efficiently. Loopio operates on a subscription-based model, allowing clients to access its software and tools for a recurring fee. This model helps clients save time and improve the quality of their responses, enabling them to win more business. Loopio stands out from competitors by focusing on enhancing collaboration and efficiency for medium to large enterprises across various industries, including technology, healthcare, and finance.

Toronto, CanadaHeadquarters

2014Year Founded

$203MTotal Funding

GROWTH_EQUITY_VCCompany Stage

Data & Analytics, Consulting, Enterprise SoftwareIndustries

201-500Employees

Benefits

Remote Work Options

Hybrid Work Options

Phone/Internet Stipend

Professional Development Budget

Risks

Increased competition from established players like SAP threatens Loopio's market share.

Potential over-reliance on CRM integrations poses risks if policies change.

Recent layoffs may indicate internal financial or strategic challenges.

Differentiation

Loopio integrates seamlessly with CRM systems like Salesforce and HubSpot.

The Response Management Loop Framework offers a holistic approach to proposal management.

Loopio's smart content management system centralizes and organizes knowledge efficiently.

Upsides

Growing demand for AI-driven content management boosts Loopio's market potential.

Integration with CRM systems streamlines sales and proposal workflows.

Expansion into new markets enhances Loopio's global presence and capabilities.

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