Prompt and Campaign Manager
BlinkistSalary not specified
Full Time
Junior (1 to 2 years)
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Retail, Advertising, MarketingIndustries
Requirements
- Bachelor's Degree in Advertising, Marketing, or a related field
- 3+ years in bid management, campaign management/optimization, or digital media operations (search, display media, network media buys, social media)
- Experience with inventory forecasting, digital specs/formats, and media math (CPM, CPV, CTR, CPC, ROAS)
- Familiarity with media concepts like viewability, IVT, and brand safety
- Knowledge of 3rd party platforms such as DoubleVerify, IAS, MOAT, DCM, and Google Ads Manager
- Proficiency in Excel, including creating pivot tables and analyzing media performance data
- Experience with media reporting and Doubleclick for Publishers
- Understanding of traditional and interactive media planning elements
- Experience with order management systems like Salesforce, Appian, and Tableau
- Ability to identify risks and manage issues with clients
Responsibilities
- Plan and improve campaigns: Manage both managed service and self-service campaigns, including onsite (display and search), offsite (display and video), social media, and in-store
- Understand campaign tactics: Use upper funnel (brand messaging, call to action) and lower funnel (direct response, conversion) tactics
- Strategic planning: Develop and implement media plans that align with suppliers’ marketing objectives and Sam’s Club’s overall goals
- Measure success: Define metrics and measure campaign success using internal analytics
- Follow best practices: Follow MAP's best practices throughout the digital campaign life-cycle, from pre-sale to post-sale
- Daily maintenance: Lead daily campaign maintenance, track status, and answer internal questions
- Traffic campaign tags: Implement campaign tags across all ad technology environments (onsite, offsite, social media, search)
- Client service: Grow relationships with teams through exceptional client service
- Campaign QA: Oversee the QA process to ensure accurate implementation, pacing, and performance
- Coordinate with Account Manager: Manage the delivery of creative assets, insertion orders, and all relevant documentation for campaign launch
- Analytics partnership: Collaborate with the Analytics team for reporting and insights generation
- Client insights: Provide clients with regular performance updates, optimizations, and new opportunities
- Media partner collaboration: Ensure accurate platform implementation with media partners
- Troubleshooting: Address issues in pre-production and live campaigns
- Reporting: Provide campaign wrap-up reports and monthly auditing reports, and manage bill/pay systems when applicable
Skills
Campaign Management
Digital Advertising
Media Planning
Analytics
Social Media
Display Ads
Search Ads
Video Ads
Tag Implementation
QA Process
Client Service
Walmart
Global retail chain offering affordable products
About Walmart
Walmart operates a chain of hypermarkets, discount department stores, and grocery stores, providing a wide variety of products at low prices to everyday consumers, families, and communities. The company combines physical retail locations with an e-commerce platform, allowing customers to shop for groceries, apparel, electronics, and household items both in-store and online. Walmart's efficient supply chain management and large-scale purchasing enable it to maintain affordability, setting it apart from competitors. The company also offers financial services and health and wellness services, including pharmacies and vision centers. Walmart's goal is to save people money and support communities, as demonstrated by its efforts during the COVID-19 pandemic and its commitment to social responsibility, including programs for veterans and military families.
Bentonville, ArkansasHeadquarters
1962Year Founded
$5,515MTotal Funding
IPOCompany Stage
Financial Services, Consumer GoodsIndustries
10,001+Employees
Benefits
PTO: Paid vacation, sick time, personal time and holiday time
10% discount on regularly priced general merchandise and fresh fruits and vegetables
6% 401(k) match to all employees, including hourly workers, after one year
Roth IRA available
Associate Stock Purchase Plan
maximum and eligible preventive care covered at 100%
Health reimbursement plans
Risks
Rising U.S. labor costs could pressure profit margins.
Amazon's grocery delivery expansion threatens Walmart's market share.
Fintech investments expose Walmart to financial regulatory risks.
Differentiation
Walmart's omnichannel strategy integrates physical and online retail seamlessly.
The company offers a wide range of products at consistently low prices.
Walmart's commitment to community support enhances its brand reputation.
Upsides
Walmart's investment in fintech expands its financial services offerings.
Robotics integration in distribution centers boosts operational efficiency.
Culturally themed product lines attract diverse customer segments.
Related Jobs
RemoteRemoteSenior Media Planner
BarkleySalary not specified
- Full Time
- Senior (5 to 8 years)
RemoteSenior Marketing Manager - Search & Display
BlinkistSalary not specified
- Full Time
- Senior (5 to 8 years)
RemoteDirector, Marketing Operations
SyndigoSalary not specified
- Full Time
- Expert & Leadership (9+ years)
RemoteHead of Global Integrated Campaigns
UserTestingSalary not specified
- Full Time
- Senior (5 to 8 years), Expert & Leadership (9+ years)
RemoteClient Partner, Media & Digital Solutions
Cars CommerceSalary not specified
- Full Time
- Senior (5 to 8 years)
RemoteAdvertising Account Manager
CocoSalary not specified
- Full Time
- Entry Level & New Grad