Manager, Audience Development, Event Audiences & Operations at Dow Jones

Princeton, New Jersey, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Media, Events, Journalism, Business IntelligenceIndustries

Requirements

3-5 years of CRM, marketing/database automation and event management systems experience and project management; marketing experience a plus
An expert user on at least one industry leading CRM, marketing automation or event management system
The technical aptitude to master new SaaS systems quickly
Experience working with technology teams on implementation, migration of systems, new features or troubleshooting issues
Understands how to use automation to improve productivity and optimization
Proven ability to multi-task and adhere to tight deadlines in a fast paced, collaborative environment
Proven ability to work with multiple stakeholders across the business
Detail oriented, with excellent written and oral communications skills
Ability to simplify and create focus amongst a complex organization and team
Strong leadership, diplomatic and problem solving skills
Must be entrepreneurial and self-starter with the ability to fully own and drive projects forward
Ability to think strategically and execute methodically
Strong proficiency with Google Product Suite, Google Tag Manager and MS Office Suite, including Excel
Bachelor's Degree in appropriate field of study (Preferred)

Responsibilities

Manage the project research queue and ensure delivery of quality prospect data for membership lead generation campaigns
Own the updates and maintenance process for key datasets, with an emphasis on Fortune 500 and competitive communities data
Be the point of contact for database platform integrations, overseeing and maintaining existing integrations and making recommendations for improvements, and project managing your recommendations through to implementation
Work closely with the Associate Director to build out reporting solutions, making recommendations on strategy based on observations and analysis
Own training documentation and educational sessions ensuring the team is well versed and comfortable submitting data requests
Take the initiative to identify and solve complex business problems, asking questions and owning the project from the ground up
Provide back up support for key business systems and platforms inclusive of AirTable, Cvent, Splash and Salesforce in support of Membership initiatives

Skills

Key technologies and capabilities for this role

Data ManagementProject ManagementDatabase PlatformsProspect DataLead GenerationAnalyticsReportingFortune 500 DataPlatform IntegrationsCRM

Questions & Answers

Common questions about this position

What experience is required for this role?

Candidates need 3-5 years of CRM, marketing/database automation and event management systems experience and project management, with marketing experience a plus. They must be an expert user on at least one industry leading CRM, marketing automation or event management system.

What is the salary or compensation for this position?

This information is not specified in the job description.

Is this role remote or does it require office work?

This information is not specified in the job description.

What does the team culture look like?

The team operates in a fast-paced, collaborative environment, working as a strategic partner to WSJ Events marketing and sales teams, with an emphasis on initiative, problem-solving, and cross-functional collaboration with engineering and IT.

What makes a strong candidate for this manager role?

Strong candidates have technical aptitude to master new SaaS systems quickly, experience working with technology teams on implementations and troubleshooting, and proven ability to multi-task under tight deadlines while using automation to improve productivity.

Dow Jones

Provides business news and financial data

About Dow Jones

Dow Jones provides business news, financial information, and data intelligence to financial firms, professionals, and investors globally. Its main products include the Wall Street Journal, Dow Jones Newswires, and Factiva, which offer timely news, exclusive insights, and comprehensive data sets. Additionally, Dow Jones offers risk and compliance solutions to help businesses navigate issues like anti-money laundering and economic sanctions. Unlike many competitors, Dow Jones focuses on a subscription-based model, data licensing, and advertising revenue, utilizing its extensive media and data resources to equip clients with the necessary information for informed decision-making.

New York City, New YorkHeadquarters

1881Year Founded

ACQUISITIONCompany Stage

Fintech, Financial ServicesIndustries

5,001-10,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Comprehensive Healthcare Plans

Comprehensive Medical, Dental and Vision Insurance Plans

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Paid Time Off

Paid Vacation

Paid Maternity and Paternity Leave

Family Care Benefits

Family Care Benefits & Caregiving Support

Commuter Transit Program

Subscription Discounts

Employee Referral Program

Education Benefits

Retirement Plans

Comprehensive Insurance Plans

Lifestyle programs & Wellness Resources

Risks

Competition from digital-native platforms like Bloomberg and Reuters is increasing.

AI-generated content threatens traditional journalism models.

Subscription fatigue may impact Dow Jones' revenue model.

Differentiation

Dow Jones offers a unique blend of news, data, and risk compliance solutions.

The Wall Street Journal is America's largest newspaper by total average circulation.

Dow Jones provides content in 28 languages, enhancing global reach.

Upsides

Increased demand for real-time financial news boosts subscription-based services.

AI-driven journalism tools enhance content creation and personalization.

Growing importance of ESG data creates opportunities for expanded offerings.

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