Manager, Account Management at Influential

Singapore, Singapore, Singapore

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Influencer Marketing, Marketing, AdvertisingIndustries

Requirements

Strong decision-making, organizational, planning, and problem-solving skills with a proven ability to identify and prioritize critical issues
Ability to see the campaign execution process on a micro and macro level
5 - 7+ years of experience working in a digital or advertising environment
Strong organizational skills with the ability to handle multiple clients and priorities with discretion
Excellent written and verbal communication skills including the ability to interact professionally with external and internal clients
Comfortable working in a startup environment, creating organization and processes where none may already exist
Knowledgeable of all major social platforms (Instagram, Facebook, Pinterest, TikTok, Twitter, YouTube)
Up to date on the latest trends and innovations in the social realm
Bachelor’s degree or equivalent experience
Passion for social media

Responsibilities

Drive the overall success of campaigns ranging in budget and complexity for clients across beauty, QSR, auto, CPG, finance, gaming, hospitality, and more by collaborating closely with the operations and sales teams
Partner with sales to understand client objectives, strategies, and goals; provide guidance on best practices based on platform and vertical and anticipate client needs
Navigate challenges within the execution process with ease; provide thoughtful solutions for roadblocks encountered on any given project
Build new materials for the use of the account management department and beyond; improve processes for more seamless execution of campaigns
Prepare reports and analyze ad performance relative to campaign objectives; provide optimization recommendations
Stay on top of the workflow and completion of tasks in the project management platform
Organize timelines, creative concepts and paid media strategies for campaigns ranging anywhere from a one day to a one year flight
Maintain in-depth knowledge of ad products and relevant specs, guidelines, and business rules; manage asset delivery timelines
Educate sales and clients on Influential’s core offerings, current industry trends and technologies
Develop and foster strong relationships with clients
Manage the monthly billing reconciliation process with finance
Mentor junior team members and share learnings across the Account Management discipline

Skills

Account Management

Campaign Execution

Influencer Marketing

Social Media

TikTok

Instagram

Facebook

Performance Analysis

Process Improvement

Client Relationship Management

Influential

AI-driven influencer marketing platform for brands

About Influential

Influential connects brands with a large network of over 3.5 million content creators through its influencer marketing platform. The platform uses artificial intelligence to match brands with influencers based on advanced metrics like sales lift and return on ad spend, rather than just traditional social media metrics. This allows brands to measure the broader impact of their campaigns on brand perception and sales. Influential primarily serves large enterprises, including Fortune 500 companies, by offering services such as campaign strategy, influencer matching, and performance analytics. The company differentiates itself by focusing on measurable results and providing deeper insights into campaign performance. Its goal is to enhance marketing strategies for brands through effective influencer partnerships.

Las Vegas, NevadaHeadquarters

2013Year Founded

$48.1MTotal Funding

CONVERTIBLECompany Stage

Data & Analytics, AI & Machine LearningIndustries

201-500Employees

Benefits

Remote Work Options

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Unlimited Paid Time Off

Risks

Publicis acquisition may shift company culture, affecting client relationships.

AI-generated content could disrupt traditional influencer marketing models.

Snapchat's Paid Partnership Tag may reduce reliance on Influential's platform.

Differentiation

Influential leverages AI to match brands with over 3.5 million influencers.

The platform focuses on advanced metrics like sales lift and ROAS for campaigns.

Influential partners with IBM Watson, WME, Oracle, and is a Facebook Marketing Partner.

Upsides

Publicis Groupe acquisition enhances data-driven marketing with Epsilon's solutions.

AI tools enable scalable, cost-effective content creation for influencers.

Partnership with UniComm Media Group expands reach to Hispanic audiences.

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