Manager, ABM & Field Marketing at Beamery

London, England, United Kingdom

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

HR Technology, SaaS, Talent ManagementIndustries

Requirements

2–3 years of ABM experience within a B2B organisation
Experience working cross-functionally with Sales, BD, Field Marketing, Digital, and Demand Gen
Strong Salesforce, Marketo, and LinkedIn Campaign Manager experience
Excellent verbal and written communication skills across internal and external teams
Strong problem-solving, analytical, and research skills
Experience in the ecommerce ecosystem is a plus
Willingness to travel and attend field events when needed

Responsibilities

Execute account-based programs for target verticals to drive pipeline across all demand generation channels (outbound emails, ads, gifting, virtual/physical events, etc.)
Launch and manage ads within the ABM platform and social channels for specific sales accounts (1:Few and 1:1) to drive net-new pipeline and accelerate existing opportunities
Build content hubs tailored to specific verticals, personas, and accounts
Use ABM platforms to gather intent data that informs campaigns and helps sales/partners prioritise outreach
Develop nurture programs for key accounts and consistently engage them with intentional messaging in partnership with Enterprise sellers and BDRs
Align with marketing and sales to ensure ABM campaigns match current priorities, messaging, and goals
Analyse and report on the full impact of ABM campaigns, including meetings booked, pipeline influenced, and revenue generated
Continuously measure, improve, and optimise ABM programs using industry best practices
Communicate regularly with sales, marketing, and customer teams to share visibility on planned and active initiatives

Skills

Key technologies and capabilities for this role

ABMAccount-Based MarketingField MarketingDemand GenerationOutbound EmailPaid AdsSocial Media AdvertisingEvent ManagementPipeline GenerationContent MarketingVertical MarketingSales Enablement

Questions & Answers

Common questions about this position

What experience is required for this Manager, ABM & Field Marketing role?

Candidates need 2–3 years of ABM experience within a B2B organisation, experience working cross-functionally with Sales, BD, Field Marketing, Digital, and Demand Gen, and strong experience with Salesforce, Marketo, and LinkedIn Campaign Manager.

Is this position remote or hybrid?

The position is hybrid.

What is the salary or compensation for this role?

This information is not specified in the job description.

What is Beamery's company culture like?

Beamery values a company culture built on trust, empathy & honesty, ensuring the workforce is able to bring their full selves to work.

What makes a strong candidate for this ABM & Field Marketing Manager position?

A strong candidate will have 2–3 years of hands-on ABM experience in a B2B setting, proven cross-functional collaboration with sales and marketing teams, and expertise in tools like Salesforce, Marketo, and LinkedIn Campaign Manager, along with excellent communication skills.

Beamery

Talent lifecycle management and workforce optimization platform

About Beamery

Beamery offers a talent lifecycle management platform that helps businesses optimize their workforce by assessing current skills and future needs. The platform enables skills-based hiring, employee development, and redeployment, which can reduce hiring costs and improve retention rates. Unlike competitors, Beamery emphasizes diversity and inclusivity, providing personalized experiences and tools to reduce bias, resulting in a significant increase in diverse talent. The company's goal is to deliver a high return on investment for clients while enhancing employee engagement and overall hiring quality.

London, United KingdomHeadquarters

2014Year Founded

$217MTotal Funding

SERIES_DCompany Stage

Consulting, Enterprise SoftwareIndustries

201-500Employees

Benefits

Unlimited holidays

First Friday of every month off

Competitive salary

401k

Equity

Regular team socials & events

Annual company offsite

Pet friendly office

Monthly personal development days

Private health insurance

Parental & family leave

Risks

25% workforce reduction may impact employee morale and productivity.

Debt financing could increase financial pressure if growth targets aren't met.

Over-reliance on AI solutions may pose challenges if technology fails to deliver.

Differentiation

Beamery offers a unified platform for talent acquisition and management.

The platform supports skills-based hiring, improving recruitment speed and cost efficiency.

Beamery's SaaS model ensures steady recurring revenue through subscription fees.

Upsides

AI-driven workforce planning enhances business agility and decision-making.

Integration with Workday Skills Cloud improves skills management and workforce planning.

Recognition of TalentGPT as a top HR product highlights Beamery's innovation.

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