Lifecycle Marketing Manager at Vercel

New York, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SaaSIndustries

Requirements

4+ years of experience in lifecycle, CRM, or growth marketing, ideally within SaaS, developer tools, or B2B technology
Proficiency with marketing automation tools (HubSpot, Iterable, Braze, Marketo) and analytics platforms (Amplitude, Segment, Looker, Mixpanel)
Proven ability to design and scale multi-channel lifecycle campaigns that drive measurable improvements in product adoption and retention
Strong analytical and problem-solving skills with a track record of turning insights into actionable strategies
Experience collaborating cross-functionally with Product, Engineering, Design, and GTM teams
Excellent written and verbal communication skills, with the ability to engage both technical developers and enterprise buyers
A growth mindset with passion for experimentation, iteration, and scaling lifecycle programs

Responsibilities

Design and execute end-to-end lifecycle campaigns across email, in-app, and other owned & paid channels to drive activation, adoption, and long-term retention
Develop segmentation and personalization strategies that deliver timely and relevant messages to developers and enterprise stakeholders
Develop and maintain customer journey maps to identify friction points, optimize touchpoints, and design end-to-end experiences that drive conversion, retention, and loyalty
Build automated workflows and experimentation, including scalable programs with behavioral triggers, A/B testing, and data-driven optimizations
Handle campaign measurement and reporting, surfacing insights on performance and recommending opportunities for continuous improvement
Ensure cross-functional alignment, supporting Sales and Customer Success priorities and tying into Vercel’s broader GTM strategy
Collaborate with design and product marketing on creative and content to develop messaging that resonates with both technical and business audiences

Skills

Lifecycle Marketing

Email Marketing

In-App Messaging

Segmentation

Personalization

Customer Journey Mapping

Automated Workflows

A/B Testing

Campaign Analytics

Cross-Functional Collaboration

Vercel

Platform for building and deploying web applications

About Vercel

Vercel provides a platform for developers and businesses to build, deploy, and manage modern web applications. Its services include tools that enhance image and video workflows using AI features like smart cropping and object detection. Vercel simplifies the complexities of serverless architecture, allowing for global content delivery without extra infrastructure. The company ensures high security and uptime with features such as automatic HTTPS and DDoS protection. Unlike competitors, Vercel focuses on a managed global rendering layer and offers a subscription-based model tailored to various client needs, from individual developers to large enterprises. The goal of Vercel is to empower developers to create efficient and secure web applications.

San Francisco, CaliforniaHeadquarters

2015Year Founded

$547.6MTotal Funding

SERIES_ECompany Stage

Consumer Software, Enterprise Software, AI & Machine LearningIndustries

501-1,000Employees

Benefits

Health Insurance

Stock Options

Company Equity

Professional Development Budget

Unlimited Paid Time Off

Remote Work Options

Home Office Stipend

Risks

Increased competition in the cloud application platform space threatens Vercel's market share.

Rapid AI evolution may outpace Vercel's current offerings, risking competitive edge loss.

Reliance on a subscription model could be risky during economic downturns.

Differentiation

Vercel offers a managed global rendering layer for modern web applications.

The company provides advanced AI-powered tools for image and video optimization.

Vercel's platform supports full lifecycle media management with auto-tagging and access control.

Upsides

Vercel secured $250 million in Series E funding for growth and platform development.

The introduction of V0 enhances Vercel's offerings in AI-driven web development.

Recognition as a Visionary in Gartner's Magic Quadrant boosts Vercel's market position.

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