Lifecycle Marketing Manager at Good Inside

Manhattan, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Parenting Technology, EdTech, Consumer TechnologyIndustries

Requirements

4+ years of experience in lifecycle or CRM marketing, with a track record of owning and scaling programs at a high-growth consumer or membership-based company
Deep experience with lifecycle tools (Braze) and marketing automation best practices
Strong analytical mindset, comfortable diving into data to uncover insights and inform strategy
Creative, customer-first approach to marketing that balances performance and brand
Experience partnering cross-functionally across product, engineering, content, and design teams
Bias toward action and love of building—excited to test, iterate, and improve
Strong sense of ownership and ability to thrive in an ambiguous, fast-paced environment

Responsibilities

Own member lifecycle marketing across email and push, from onboarding to re-engagement to win-back
Plan the member calendar to ensure timely, cohesive messaging across all lifecycle touchpoints
Brief internal partners (creative, etc.) on campaign goals, key messaging, assets, and timelines
Build lifecycle journeys and campaigns in Braze, including targeting, logic, and templates
QA all campaigns end-to-end (copy, links, rendering, tracking) to ensure flawless execution across channels
Launch and oversee various channels such as SMS and in-app messaging
Optimize the end-to-end customer journey, using segmentation and behavioral data to create personalized, high-impact messaging flows
Collaborate with product, member experience, and content teams to integrate relevant content, events, and features across lifecycle campaigns
Work with creative teams to ensure campaigns are on-brand, actionable, and resonant with our audience
Run A/B tests and utilize learnings to continuously improve performance
Monitor key customer segments and proactively identify drop-off points and retention opportunities

Skills

Key technologies and capabilities for this role

Lifecycle MarketingEmail MarketingPush NotificationsBrazeCustomer SegmentationBehavioral DataSMS MarketingIn-App MessagingA/B TestingRetention Optimization

Questions & Answers

Common questions about this position

Is this role remote or does it require office presence?

This is a hybrid role that requires 3 days per week in the Midtown Manhattan office.

What experience is required for this Lifecycle Marketing Manager position?

Candidates need 4+ years of experience in lifecycle or CRM marketing with a track record of owning and scaling programs at a high-growth consumer or membership-based company.

What key skills are needed for this role?

Required skills include deep experience with lifecycle tools like Braze, a strong analytical mindset for data insights, a creative customer-first approach, and cross-functional collaboration with product, engineering, content, and design teams.

What is the company culture like at Good Inside?

Good Inside seeks bold, high-ownership problem-solvers who want to build something new, tackle big challenges, and be at the forefront of change, emphasizing sturdy leadership, innovative technology, and cross-functional collaboration.

What makes a strong candidate for this role?

A strong candidate has 4+ years in lifecycle or CRM marketing at a high-growth company, expertise in Braze and data analysis, a creative customer-first mindset, and proven cross-functional partnership experience.

Good Inside

Provides digital parenting solutions and resources

About Good Inside

Good Inside provides practical solutions for parents through various digital tools and resources. Founded by Dr. Becky, the company helps parents navigate the challenges of raising children by offering straightforward strategies and advice. Their offerings include a weekly podcast where Dr. Becky answers real questions from parents, workshops on topics like sibling dynamics and stress management, and downloadable guides. Good Inside targets parents, caregivers, and educators, aiming to improve parenting skills and family dynamics. The company operates on a subscription model, generating revenue from paid workshops and premium content, while also attracting a wider audience through free resources. Their goal is to make parenting support accessible and adaptable to different lifestyles.

New York City, New YorkHeadquarters

2021Year Founded

$10.5MTotal Funding

SERIES_ACompany Stage

Social Impact, EducationIndustries

51-200Employees

Benefits

Company Equity

Paid Vacation

Paid Sick Leave

Hybrid Work Options

Risks

AI-driven parenting apps pose a threat to Good Inside's market share.

Free online parenting communities may reduce the value of Good Inside's paid content.

Economic downturns could impact subscription revenue for Good Inside.

Differentiation

Good Inside offers expert-guided, community-powered parenting solutions led by Dr. Becky.

The platform provides a comprehensive toolkit including podcasts, workshops, and guides.

Good Inside's subscription model combines free and premium content to attract a broad audience.

Upsides

Growing demand for digital parenting resources boosts Good Inside's market potential.

Rising interest in family wellness aligns with Good Inside's focus on stress management.

Podcasts' popularity enhances Good Inside's reach and engagement with parents.

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