Senior Lifecycle Marketing Manager
Modern HealthSalary not specified
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Healthcare, Health Insurance, Mental HealthcareIndustries
Requirements
Candidates should possess a Bachelor’s degree in Marketing, Communications, or a related field, with a minimum of 5 years of experience in lifecycle marketing, preferably within the healthcare or regulated industries. Strong analytical skills and experience working with data to drive marketing strategies are essential, along with a deep understanding of digital marketing channels and their application to member engagement.
Responsibilities
The Lifecycle Marketing Lead, Payer (Health Plan) will be responsible for developing and optimizing lifecycle marketing programs specifically for members acquired through payer partnerships, focusing on converting eligible members into patients, accelerating their journey into care, and sustaining engagement. This includes designing multi-channel marketing journeys, building onboarding and nurture programs, identifying friction points, and developing targeted interventions to improve health outcomes and care utilization, collaborating closely with cross-functional teams to achieve measurable impact.
Skills
Lifecycle Marketing
Marketing Automation
Multi-Channel Campaigns
Behavioral Segmentation
Content Creation
Communication
Storytelling
Strategic Thinking
Systems Thinking
Spring Health
Personalized mental health solutions for employers
About Spring Health
Spring Health offers personalized mental health solutions to employers and health plans, focusing on enhancing employee well-being. Their Precision Mental Healthcare system tailors support to individuals, providing options like digital resources, therapy, and medication. Users receive a customized care plan after a brief assessment, allowing them to schedule appointments and access wellness exercises easily. The goal is to improve workplace mental health by providing effective and accessible resources.
Key Metrics
New York City, NoneHeadquarters
2016Year Founded
$452.3MTotal Funding
SERIES_ECompany Stage
HealthcareIndustries
1,001-5,000Employees