Lead Product Marketing Manager - AI Products at Zenoti

Hyderabad, Telangana, India

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Beauty and Wellness, SaaS, TechnologyIndustries

Requirements

Ability to understand complex technical products and translate them into marketing deliverables
Monitor and deliver customer feedback and competitive intelligence to sales, marketing, and product management teams
Experience executing awareness and adoption campaigns to existing customers through different channels
Adept at tracking and measuring impact with data
Curiosity to learn and execute new ideas
Excellent written and verbal communication skills, with ability to communicate complex information in a concise and compelling manner
Can work in a fast paced, ever changing, startup-like environment
BA/BS degree (MBA preferred)
8+ years of marketing experience with 5+ doing tech marketing, preferably in a B2B SaaS or enterprise software environment
2+ years managing high performing teams
Demonstrated experience as a team and cross-functional leader that can mentor and manage team members while balancing requirements and delivering on goals
Highly organized and efficient, juggling multiple projects at once with high reliability

Responsibilities

Product Positioning – define and document product hierarchy, messaging, core market differentiation and create messaging for solutions and feature sets within our product, both for overarching brand and for the different stages of the customer journey
Market & Competitive Intelligence – understand our target audience, competitors as well as general innovation relevant to our industry and its different verticals. Develop and iterate our ICPs
GTM Strategy & Product Launches – own and manage the GTM strategy for relevant product portfolio, including new product launches and major product releases, working closely with sales, product, customer success and adoption teams
Content Generation – deliver high-quality product marketing materials (brochures, sales decks, website copy, datasheets, battle cards, demo videos, marketing videos, etc.) to support demand generation campaigns, sales cycles, and product and features adoption
Demand Generation – support and work with our extended marketing team on lead generation activities, with messaging, collateral and ensure sales has appropriate follow up materials and enablement tools to execute on leads
Elevate, and eventually manage, a team of PMMs - create a culture of success and continuous improvement by mentoring, managing, and expanding the product marketing team, including establishing ambitious OKRs to keep the team strategically aligned

Skills

Product Marketing

Product Positioning

Messaging

Market Intelligence

Competitive Analysis

ICP Development

GTM Strategy

Product Launches

Customer Journey

AI Products

Zenoti

Cloud-based software for beauty businesses

About Zenoti

Zenoti provides cloud-based software tailored for salons, spas, and med spas, helping over 12,000 businesses across more than 50 countries manage their operations. The software includes tools for appointment scheduling, billing, payments, reporting, analytics, marketing, employee management, and inventory control, all aimed at improving customer experience and automating front desk tasks. Operating on a Software-as-a-Service (SaaS) model, clients pay a subscription fee for access to the software, which is continuously updated without manual installations. Zenoti distinguishes itself by offering modern, touchless interactions like online booking and self-check-in, along with 24/7 support and assistance with data migration for new clients. The company's goal is to enhance the efficiency and customer experience of businesses in the beauty and wellness industry.

Bellevue, WashingtonHeadquarters

2010Year Founded

$322MTotal Funding

SERIES_DCompany Stage

Consumer Software, Enterprise SoftwareIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

Paid Parental Leave

Unlimited Paid Time Off

Flexible Work Hours

Wellness Program

Risks

Emerging competitors in beauty software could threaten Zenoti's market share.

Economic downturns may reduce spending in the beauty and wellness industry.

Data privacy regulations like GDPR pose compliance challenges for Zenoti.

Differentiation

Zenoti offers a comprehensive mobile solution for salons, spas, and med spas.

The platform supports both large chains and small businesses with scalable features.

Zenoti's SaaS model ensures continuous updates and improvements without manual installations.

Upsides

Zenoti's integration of AI-driven personalization enhances user experience and client retention.

The rise of mobile-first strategies aligns with Zenoti's comprehensive mobile solution.

Zenoti's SaaS model benefits from the growing trend of subscription-based revenue streams.

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