Lead Product Manager, Next Best Action Decision Engine

Candidates must possess a Bachelor's degree or equivalent work experience and have over 5 years of experience in product management, marketing technology, or digital transformation. Proven success with AI- or data-driven products, particularly in personalization, recommendation engines, or decisioning platforms, is required. Strong technical fluency with MarTech stacks, CDPs, NBA engines, and orchestration tools, along with a deep understanding of customer journey orchestration, lifecycle marketing, and real-time personalization, is essential. Experience managing horizontal, reusable capabilities used across multiple teams or journeys, especially logic engines, rulesets, or templates, is also necessary. The role requires experience leading cross-functional teams, including data science, engineering, and compliance stakeholders, to integrate personalization engines with enterprise communication platforms. Preferred qualifications include experience with NBA or personalization platforms like PEGA, Salesforce Interaction Studio, or Adobe Journey Optimizer, familiarity with healthcare regulations such as HIPAA and responsible data usage practices, and experience in highly regulated industries or with enterprise AI governance frameworks. A Master's degree is a plus.