Senior Product Lead - User Acquisition and Growth
Fetch- Full Time
- Senior (5 to 8 years)
Candidates should possess a Bachelor's degree in a related field such as Marketing, Business, or Economics, and have at least 5 years of experience in product management, particularly within the digital or technology space. Strong analytical skills, including proficiency in data analysis and interpretation, are essential, as is a deep understanding of user acquisition strategies and funnel optimization techniques. Experience with A/B testing and experimentation methodologies is highly desirable.
As a Lead Product Manager, Acquisition, you will be responsible for driving user growth by optimizing the new user experience, partnering closely with data science to identify friction points in the funnel, and running high-impact experiments to accelerate new user growth. You will collaborate with a high-energy marketing team on initiatives to enhance user acquisition, and ensure that new features developed by core product teams effectively reach their intended audience. Furthermore, you will contribute to creating sustainable pathways for growth, ultimately helping students achieve their goals and reach a wider global audience.
Develops educational tools for students and teachers
Quizlet develops educational tools designed to inspire and empower students and teachers. It serves over 60 million active users each month and is recognized as one of the top education apps available on iOS and Android. Quizlet's products include various learning tools that help users study and retain information effectively. The platform offers both free and premium subscription services, allowing users to access additional features and resources. Unlike many competitors, Quizlet has a large user base and a strong presence in the education technology market, which enhances its community and resource sharing. The company's goal is to create a significant global impact in education by providing accessible and effective learning solutions.