Lead - Global Account Based Marketing at FreshBooks

Denver, Colorado, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, Technology, MarketingIndustries

Requirements

Bachelor’s degree
5+ years of digital marketing experience, paid media, demand generation, or ABM
Hands-on expertise with key media platforms

Responsibilities

Own the development, execution, and optimization of ABM programs focused on customer expansion, new business, and retention goals
Build and manage comprehensive ABM campaign strategies, including audience segmentation, personalized content, and channel mix planning (display, paid social, content syndication, and landing experiences)
Analyze and report on campaign performance, delivering insights and recommendations to drive continuous program improvements
Partner closely with Creative, Content, Sales, and Customer Success teams, and external agencies, to create messaging, assets, and playbooks tailored to key accounts
Maintain and refine account and contact databases to ensure precise targeting across campaigns; deeply collaborate with Operations to support data hygiene and reporting
Manage external vendors and partners to deliver campaign components on time and on budget
Lead A/B testing strategies across creative, landing pages, and channels to optimize engagement and conversion outcomes
Work across organizational structures effectively, including the broader marketing team and channel partners, sales and operations, and lead by influence to drive effective collaboration, alignment and decision-making
Develop and share regular reporting cadences (weekly, monthly, quarterly) to key stakeholders, summarizing performance trends, learnings, and opportunities
Contribute to the evolution of the ABM strategy by identifying new platforms, tactics, and best practices
Support the vision and values of the company through role modeling and encouraging desired behaviors

Skills

Account Based Marketing

ABM

B2B Paid Media

Demand Generation

Digital Marketing

Go-to-Market Strategy

Data-Driven Marketing

Paid Campaigns

FreshBooks

Cloud-based accounting software for businesses

About FreshBooks

FreshBooks provides cloud-based accounting software aimed at simplifying financial management for small to medium-sized businesses and self-employed professionals. The software allows users to efficiently track expenses, time, and invoices, making it accessible even for those without accounting experience. Users subscribe to the service with various pricing tiers, and they can take advantage of a 30-day money-back guarantee and an 80% discount for the first four months. FreshBooks stands out from competitors by offering a user-friendly interface and mobile accessibility, enabling users to manage their finances on the go. The company's goal is to help business owners and accountants streamline their financial processes, improve organization, and enhance client relationships.

Toronto, CanadaHeadquarters

2003Year Founded

$149.6MTotal Funding

DEBTCompany Stage

Consumer Software, FintechIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

401(k) Company Match

Stock Options

Unlimited Paid Time Off

Parental Leave

Home Office Stipend

Professional Development Budget

Risks

Increased competition from market leaders may impact FreshBooks' market share.

Dependency on Stripe's technology could pose risks if Stripe faces issues.

Economic downturns may threaten FreshBooks' subscription-based revenue model.

Differentiation

FreshBooks offers a user-friendly platform for non-accountants, simplifying financial management.

The company provides mobile-friendly solutions, catering to the rise of remote work.

FreshBooks' integration with Shopify enhances e-commerce capabilities for online businesses.

Upsides

FreshBooks' subscription model aligns with industry trends, boosting customer acquisition and retention.

The expansion of Stripe Connect features enhances FreshBooks Payments, improving payment processing.

AI-driven financial analytics tools can provide predictive insights, enhancing decision-making.

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