Lead Director, Strategic Marketing at CVS Health

Hartford, Connecticut, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

HealthcareIndustries

Requirements

Ability to manage stakeholders
Strong ability to facilitate in a matrixed environment and manage stakeholders
Background in creative development and processes
Self-starter with the ability to think strategically and work in ambiguity while building processes
Bachelor's degree or equivalent experience

Responsibilities

Provide strategic direction and oversight for creative deliverables, delivering impactful creative assets, ensuring brand consistency, and driving high-quality and timely execution in alignment with business goals across campaigns, presentations, and client-facing materials
Manage relationships with external vendors and agencies
Handle financial planning and advisory for creative development
Provide creative leadership across Web, email, DM, print, social, paid, and other channels
Collaborate with account teams and key strategic accounts to understand customer needs and translate them into impactful marketing communication strategies
Create and manage campaigns that drive member engagement, retention, and satisfaction
Develop communication plans and content that support onboarding, education, and ongoing client needs
Lead project plan development and project management across key workstreams for high-profile clients and campaigns
Ensure timely execution of strategic initiatives, reporting, and escalations when required
Champion the adoption of new technologies, methodologies, and best practices that drive innovation in operational and marketing functions
Identify, prioritize, and implement improvements to existing platforms and processes (e.g., digital onboarding, digital experience) to enhance scalability, operational efficiency, and client experience
Identify tools and technology to enable Marketing Personalization and unlock Segmentation-based marketing
Scale campaigns and asset awareness across Plans and Customers with a robust creative library that is of high utility to clients and marketers (KPI of # clients per campaign)

Skills

Strategic Marketing

Creative Strategy

Project Management

Brand Management

Campaign Management

Client Engagement

Vendor Management

Financial Planning

Web Marketing

Email Marketing

Direct Mail

Print Marketing

Social Media Marketing

Paid Media

CVS Health

Comprehensive pharmacy and healthcare services

About CVS Health

CVS Health operates a large network of retail pharmacies and walk-in medical clinics across the United States, providing a variety of health-related products and services. Their offerings include prescription medications, over-the-counter health products, and beauty items, as well as pharmacy benefits management and specialty pharmacy services. CVS Health's integrated business model allows them to serve individual consumers, businesses, and communities effectively, with a focus on improving health outcomes and reducing healthcare costs. Unlike many competitors, CVS Health combines pharmacy services with medical care, making it easier for patients to access quality healthcare. The company's goal is to enhance access to healthcare and support individuals in achieving better health.

Woonsocket, Rhode IslandHeadquarters

1963Year Founded

DEBTCompany Stage

Healthcare, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

Company Equity

Wellness Program

Professional Development Budget

Paid Vacation

Paid Holidays

Risks

Legal challenges related to opioid prescriptions could harm CVS's reputation and finances.

The DOJ's intervention in a whistleblower lawsuit may increase legal costs for CVS.

The Horizon Organic Milk recall exposes potential vulnerabilities in CVS's supply chain.

Differentiation

CVS Health operates over 9,600 retail pharmacies and 1,100 walk-in clinics nationwide.

The company integrates pharmacy benefits management with specialty pharmacy services for comprehensive care.

CVS Health offers tailored medication plans through personalized medicine and pharmacogenomics.

Upsides

Expansion of telehealth services allows CVS to reach more patients remotely.

Increased consumer interest in wellness boosts demand for CVS's health-related products.

The trend towards value-based care aligns with CVS's integrated healthcare approach.

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