Lead Director – Marketing AI Activation (Aetna Marketing) at CVS Health

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Marketing, TechnologyIndustries

Requirements

Experience leading AI strategy, execution, and governance, particularly in generative AI, predictive analytics, workflow automation, and customer experience enhancements
Ability to develop and execute comprehensive AI program strategies, roadmaps, and budgets aligned with enterprise goals
Expertise in program management, including use case intake, lifecycle management, requirements gathering, stakeholder alignment, resource planning, timeline management, progress tracking, bottleneck resolution, and documentation (charters, status reports, post-implementation reviews)
Knowledge of responsible AI frameworks, including bias testing, human oversight, transparency, compliance, risk assessments, controls, third-party risk reviews, and contract negotiations
Experience partnering with brand strategy teams to train LLMs on company brand standards and protect brand across AI programs
Strong cross-functional leadership skills to collaborate with marketing, compliance, legal, technology, and business teams, including facilitating communication, stakeholder engagement, working groups, and steering committees
Capability to manage vendor relationships (e.g., contract renewal, feature scoping)
Skills in AI enablement, including overseeing training, best practices, support, workshops, roadshows, and developing educational materials/user guides for externally sourced (e.g., Writer.ai, Power Automate, Workfront) and internally developed tools
Ability to conduct industry scans of AI-driven marketing best practices and drive innovation/use case development
Experience managing a small team championing ethical, high-impact AI programs, balancing innovation with compliance and risk management

Responsibilities

Develop and execute a comprehensive AI program strategy, prioritizing use cases for business value, operational efficiency, and customer engagement across a 300+ person Marketing organization
Lead identification, scoping, and piloting of new AI initiatives using external and internal tools; maintain a rolling roadmap aligned with enterprise goals and manage budget
Deliver regular “industry scans” of best practices in AI-driven marketing
Oversee a team centralizing AI use case intake and managing full project lifecycle from ideation to deployment
Track progress, resolve bottlenecks, ensure high-quality outcomes, and maintain project documentation
Manage vendor relationships as needed
Ensure AI tool ecosystem uses responsible AI frameworks (bias testing, human oversight, transparency, compliance); partner with brand team to train LLMs on brand standards and protect brand enterprise-wide
Standardize risk assessments/controls, oversee third-party risk reviews, contract negotiations, and policy exceptions
Partner with marketing, compliance, legal, technology, and business teams to align AI programs with goals; facilitate collaboration, communication, and stakeholder engagement
Host regular cross-functional working groups and steering committee meetings
Oversee team driving adoption of AI tools/platforms (external and internal), providing training, best practices, and support
Co-host breakout sessions, workshops, roadshows to educate on AI capabilities, responsible AI, and program structure; develop/distribute educational materials and user guides

Skills

Generative AI

AI Strategy

Predictive Analytics

Workflow Automation

Customer Experience

AI Governance

AI Roadmap

Ethical AI

Risk Management

Marketing AI

AI Piloting

Budget Management

CVS Health

Comprehensive pharmacy and healthcare services

About CVS Health

CVS Health operates a large network of retail pharmacies and walk-in medical clinics across the United States, providing a variety of health-related products and services. Their offerings include prescription medications, over-the-counter health products, and beauty items, as well as pharmacy benefits management and specialty pharmacy services. CVS Health's integrated business model allows them to serve individual consumers, businesses, and communities effectively, with a focus on improving health outcomes and reducing healthcare costs. Unlike many competitors, CVS Health combines pharmacy services with medical care, making it easier for patients to access quality healthcare. The company's goal is to enhance access to healthcare and support individuals in achieving better health.

Woonsocket, Rhode IslandHeadquarters

1963Year Founded

DEBTCompany Stage

Healthcare, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

Company Equity

Wellness Program

Professional Development Budget

Paid Vacation

Paid Holidays

Risks

Legal challenges related to opioid prescriptions could harm CVS's reputation and finances.

The DOJ's intervention in a whistleblower lawsuit may increase legal costs for CVS.

The Horizon Organic Milk recall exposes potential vulnerabilities in CVS's supply chain.

Differentiation

CVS Health operates over 9,600 retail pharmacies and 1,100 walk-in clinics nationwide.

The company integrates pharmacy benefits management with specialty pharmacy services for comprehensive care.

CVS Health offers tailored medication plans through personalized medicine and pharmacogenomics.

Upsides

Expansion of telehealth services allows CVS to reach more patients remotely.

Increased consumer interest in wellness boosts demand for CVS's health-related products.

The trend towards value-based care aligns with CVS's integrated healthcare approach.

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