Lead Digital Product Analyst at Bombas

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Apparel, E-commerceIndustries

Requirements

4–6+ years of experience in site analytics, experimentation, and eCommerce performance optimization
Strategic, data-driven, and impact-oriented mindset
Thrives at the intersection of data, product, and customer experience
Experience building analytical foundations for site experience

Responsibilities

Serve as the analytics lead for site performance, partnering with Digital Product, Engineering, and cross-functional teams to scope questions, design A/B tests and analyses, and deliver actionable insights
Build and maintain dashboards in Heap and Looker that provide visibility into site funnel performance, customer journeys, and conversion KPIs
Conduct deep-dive analyses of on-site behavior and performance to inform product and eCommerce strategy, and present findings to stakeholders
Partner with Digital Product on the design, execution, and analysis of A/B and multivariate tests, ensuring statistical rigor and actionable learnings
Develop and refine site metrics and performance frameworks, ensuring consistent definitions and alignment across teams
Partner with Engineering and Product to define, implement, and validate tracking across site analytics systems (Heap, Optimizely, GTM, Contentsquare, etc.), ensuring accurate tagging, data integrity, and quality
Collaborate with Data Engineering and Platform teams to build site data models and ensure accuracy of site analytics tooling
Translate complex data into actionable insights (inferred from context)

Skills

Bombas

Sells comfortable socks with donation model

About Bombas

Bombas creates comfortable socks and apparel while also making a social impact through its one-for-one business model. For every item purchased, Bombas donates a similar item to someone in need, addressing the high demand for socks in homeless shelters. The company offers a variety of products for men, women, and children, including socks, slippers, and other apparel, primarily through its e-commerce platform, bombas.com. Bombas stands out from competitors by combining high-quality, comfortable products with a strong commitment to social good, which fosters brand loyalty among socially conscious consumers. Additionally, Bombas has launched special collections, such as the Black Hive Collection, to celebrate Black excellence and support the contributions of Black creators. The goal of Bombas is to provide comfort to customers while also helping those less fortunate through their donations.

New York City, New YorkHeadquarters

2013Year Founded

$149MTotal Funding

LATE_VCCompany Stage

Social Impact, Consumer GoodsIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Parental Leave

Unlimited Paid Time Off

Paid Vacation

Phone/Internet Stipend

Wellness Program

Company Equity

Risks

Increased competition from similar socially responsible brands may dilute Bombas' uniqueness.

Expansion into slides and sandals could confuse consumers about Bombas' core identity.

Rising material costs may impact profit margins due to their donation commitment.

Differentiation

Bombas operates a one-for-one business model, donating socks for each pair sold.

The company collaborates with popular brands, like Disney, for unique product collections.

Bombas focuses on comfort and social impact, appealing to socially conscious consumers.

Upsides

Recent $70 million equity investment supports product line expansion and market entry.

Seasonal collections, like the Essential Fall Edit, drive sales and customer excitement.

Digital advertising innovations in NYC raise brand awareness and engage urban consumers.

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