Principal Growth Analyst
Self Financial- Full Time
- Senior (5 to 8 years)
Life360 is seeking a Lead Data Analyst to join its central Analytics team, supporting the Product Growth business units. This role will focus on driving user growth by identifying opportunities to deliver great experiences, specifically within user onboarding and sharing features. The Lead Data Analyst will own key reports, contribute to data infrastructure design, partner with Product, and play a critical role in the company's data and testing initiatives.
Life360's mission is to keep people close to the ones they love. Our category-leading mobile app and Tile tracking devices empower members to protect the people, pets, and things they care about most, with a range of services including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 83.7 million monthly active users (MAU), as of May 2025 across more than 150 countries. Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends that basically are family). Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com. Life360 is a Remote First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above.
This role sits in the central Analytics team and supports the Product Growth business units. We bring subject matter expertise in data, metrics, tools, and analytical methodologies to our partners, and drive growth by generating insights, designing tests, contributing to roadmaps, and building models that help us deliver the right experience to the right users.
The Product Growth Analytics team is hiring a Lead Data Analyst who will drive user growth by identifying opportunities to deliver great experiences to our Members. You will focus on user onboarding and sharing features within our app. You will own reports for onboarding funnels, early live key feature engagement, and new user quality metrics; help design our future data infrastructure; be a key partner to Product; and be a critical part of our company data and testing initiatives. Success in this role hinges on your technical aptitude, quantitative abilities, and business/product acumen: you know how to plow through data with SQL and BI tools, inform and inspire stakeholders with data-first presentations, design and scale A/B tests, and identify user growth opportunities through the use of data. You treat stakeholders as a partnership – you are there at each step of the way and you know that we only succeed if we succeed together.
The US-based salary range for this position is $147,500 to $216,500. We take into consideration an individual's background and experience in determining final salary - therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.
Family safety services with location sharing
Life360 offers family safety services through a mobile app that includes features like real-time location sharing, place alerts, and driver reports. These tools help families stay connected and informed about each other's whereabouts and driving habits. Unlike its competitors, Life360 focuses specifically on family-oriented services and has a large global user base, with over 25 million members in 13 languages. The company's goal is to enhance the safety and well-being of families through its subscription-based offerings.