Lead, Brand Commercialization at J.M. Smucker

Orrville, Ohio, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Consumer Goods, Food and BeverageIndustries

Requirements

Bachelor’s Degree
7+ years experience in CPG Customer Marketing (Brand Commercialization/Customer Commercialization), Brand Marketing, CPG Customer Sales Management or within related “go-to-market” commercial responsibility
Strategic thinker with strong problem-solving skills
Strong collaboration skills with the ability to lead projects and initiatives while influencing cross-functional partners
Drive for Results: Sets a high standard of performance while pursuing goals with a high sense of urgency
Influence: Listens and understands the perspective of others while asserting and gaining support of own ideas
Ability to manage ambiguity & complexity
Curiosity and continuous learning mindset
Strong analytical skills (Excel, Word, PowerPoint): Experience pulling, analyzing and drawing insights and recommendations from consumption data (Nielsen)
Ability to travel approximately 25% of the time
Additional skills and experience that we think would make someone successful in this role: Headquarter customer marketing or cross-functional experience

Responsibilities

Translates national brand strategies, marketing plans, category growth initiatives and insights into go to market sales strategies by key channels
Influence the development of Long Range and Annual Operating Plans (quota, trade, situation assessments) from a Category, Customer, Channel, & Competitive lens
Creation of channel specific sales fundamental objectives to achieve priorities and sales controllable objectives: distribution, pricing, shelving, merchandising, and new items
Act as internal voice for the customer – be able to speak to customer and channel opportunities (know what is possible) and represent customer and channel strategies at stage-gate and consensus forecast meetings
Lead the development of national sales presentations and tools that are rich in category and shopper insights that help Field Sales execute the initiatives in the marketplace with excellence
Communicate key Category, Customer, Competitive insights into volume forecast
Assist in the development of trade promotion strategies, trade merchandising plans, and major trade initiatives
Understand the efficiency and effectiveness of specific trade promotions/other sales activities and make recommendations, where needed
Help provide regular updates to Field Sales of key marketing elements and initiatives (FSI/Media calendars, Catalina, etc)
Provide support for product recalls, label changes, innovation launches, and SKU rationalizations
Assist in creation of materials for National Sales Meetings and Sales webcasts

Skills

Key technologies and capabilities for this role

sales strategybrand commercializationgo-to-marketcategory managementshopper insightstrade planningnew item sell-insales presentationschannel strategycustomer advocacyforecastingmerchandisingpricing strategydistribution managementcompetitive analysis

Questions & Answers

Common questions about this position

What is the work arrangement for this role?

The position is hybrid, requiring onsite presence a minimum of 9 days a month primarily during core weeks as determined by the Company, and possibly more as business needs require. The location is Orrville, OH (close proximity to Cleveland/Akron).

What are the minimum qualifications for this position?

Candidates must have a Bachelor’s Degree and 7+ years of experience in CPG Customer Marketing.

What does the company culture emphasize?

The culture is rooted in Basic Beliefs, with values of being bold, kind, striving to do the right thing, playing to win, and believing in a strong community that thrives together while supporting employees' physical, emotional, and financial needs.

What is the salary or compensation for this role?

This information is not specified in the job description.

What experience makes a strong candidate for this role?

Strong candidates will have 7+ years in CPG Customer Marketing and experience translating national brand strategies into channel-specific sales strategies, influencing operating plans, and acting as the internal voice for customers.