Lead Analyst, Market Development (Remote) at Stryker

Portage, Michigan, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Medical DevicesIndustries

Requirements

Bachelor’s degree
4+ years of work experience
Proven experience in market research and analytics to develop strategies to improve business outcomes (Preferred)
Medical device experience in Non-Original Equipment Manufacturing (OEM) market (Preferred)
Experience with Power BI or other visualization tools (Preferred)

Responsibilities

Lead the development and execution of local marketing plans with the goal of driving ProCare awareness and adoption within the US market
Conduct formal business review presentations
Utilize market analytics to determine appropriate locations for awareness and adoption campaigns
Execute integrated marketing campaigns and strategies
Determine appropriate tactics based on market dynamics and investigate new avenues
Assess the impact of competitive dynamics and points of parity / points of difference through competitive analysis
Responsible for competitor analysis and surveillance through various channels (may include conference calls, earnings updates, analyst reports and tradeshows)
Explain different product features to different customers as appropriate to their needs
Understand what current and potential customers need to drive value in the portfolio
Analyze market pricing data to help set price
Develop pricing approach / level consistent with the Marketing Strategy and brand positioning

Skills

market analytics

Power BI

competitive analysis

market research

pricing analysis

business review presentations

marketing campaigns

data visualization

Stryker

Develops and manufactures medical devices and equipment

About Stryker

Stryker develops and manufactures medical devices and equipment aimed at improving patient care and surgical efficiency. Their products include surgical tools, neurotechnology devices, and orthopedic implants, which are sold directly to hospitals and clinics. Stryker stands out from competitors by focusing on high-quality products and a commitment to advancing healthcare solutions. The company's goal is to enhance the overall healthcare experience for both patients and medical professionals.

Kalamazoo, MichiganHeadquarters

1941Year Founded

$423.3MTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

10,001+Employees

Benefits

Medical & prescription plans

Supplemental health benefits

Flexible Spending accounts

Employee Assistance Program

Short-term & long-term disability

Tuition reimbursement

401(k) plan

Employee Stock Purchase Plan

Risks

Integration challenges from acquisitions may strain Stryker's resources.

Rapid tech advancements risk obsolescence of Stryker's current products.

Regulatory scrutiny on acquisitions could delay Stryker's market entry.

Differentiation

Stryker's acquisitions enhance its minimally invasive surgical solutions portfolio.

Entry into the peripheral vascular segment diversifies Stryker's market presence.

Stryker's focus on AI integration boosts diagnostic accuracy and operational efficiency.

Upsides

Growing demand for minimally invasive solutions aligns with Stryker's strategic acquisitions.

The orthopedic implants market growth benefits Stryker's expanding product line.

Stryker's acquisition of Inari Medical positions it in a high-growth vascular market.

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