Lead Analyst, Deliverability, Campaign Operations & Solutions at Comcast

Philadelphia, Pennsylvania, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Media, Technology, TelecommunicationsIndustries

Requirements

5+ years in email/SMS deliverability or related MarTech roles
Proven experience in advisory and consulting capacities
Strong analytical skills and experience with campaign performance analysis
Familiarity with email placement strategies and deliverability monitoring tools (e.g., Validity, 250ok, Everest)
Basic SQL skills for querying and validating campaign data
Proficiency in Tableau, Power BI, or similar visualization tools
Deep understanding of email infrastructure and authentication standards (SPF, DKIM, DMARC)
Excellent communication and stakeholder management skills
Knowledge of compliance frameworks (CAN-SPAM and TCPA)
Experience with Adobe Campaign, Adobe Journey Optimizer, or similar platforms
Familiarity with AI-driven optimization and predictive analytics
Bachelor’s Degree or equivalent
Legally authorized to work in the US (ineligible for visa sponsorship)

Responsibilities

Optimize Campaign Success: Monitor inbox placement, bounce rates, and engagement metrics. Identify patterns and recommend improvements to maximize deliverability
Manage Sender Reputation: Oversee IP/domain health and ensure alignment with authentication protocols (SPF, DKIM, DMARC)
Drive Strategic Partnerships: Collaborate cross-functionally with Engineering, Marketing, MarTech, and EBI teams to shape segmentation, targeting, and frequency strategies
Ensure Compliance: Partner with legal and privacy teams to uphold standards including CAN-SPAM and TCPA
Analyze & Report: Use tools like Tableau and SQL to summarize findings and provide actionable insights on campaign performance
Consult & Advise: Act as a subject matter expert, offering consultative guidance and training to internal stakeholders
Support Platform Enhancements: Translate business needs into technical requirements and recommend improvements to messaging platforms

Skills

Deliverability

Inbox Placement

Bounce Rates

Engagement Metrics

Sender Reputation

IP Health

Domain Health

SPF

DKIM

DMARC

SMS

Adobe

Personalization

Marketing Technology

Comcast

Comcast Corporation is a global media and technology company.

About Comcast

Philadelphia, PennsylvaniaHeadquarters

1963Year Founded

$42.3MTotal Funding

IPOCompany Stage

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Paid Vacation

Paid Parental Leave

Tuition Reimbursement

Unlimited Paid Time Off

Risks

Competition from streaming services impacts Comcast's traditional cable TV business.

5G technology enables new competitors in the broadband market, threatening Comcast's market share.

Consumer scrutiny of data caps and pricing could lead to reputational damage.

Differentiation

Comcast's acquisition of Nitel enhances its managed services offerings in the enterprise sector.

Comcast's digital equity grants highlight its commitment to corporate social responsibility.

Comcast's involvement in rural broadband initiatives opens new markets and customer bases.

Upsides

Comcast's $150M investment in Rio Rancho boosts internet speed and connectivity.

Transform Wealth LLC's investment indicates confidence in Comcast's financial health.

Comcast's expansion efforts could lead to increased customer satisfaction and retention.

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