JP - Editorial & Marketing Partnerships Manager at Believer

Tokyo, Japan

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Music, Digital MusicIndustries

Requirements

Experience working in the entertainment industry (such as a record label or artist management company), within one or more of the following departments: Digital Business, Marketing, Media Promotion, or Sales
More than 3 years of marketing experience (technology, services, media, entertainment)
Good in reading data and data analysis (preferred)
Knowledge of digital ecosystem and passionate about Music (preferred)
Ability to multitask, prioritize and manage multiple projects simultaneously (preferred)
Excellent written and verbal communication skills (preferred)
Highly motivated, structured and organized with excellent time management skills (preferred)
A strong interest in the J-POP genre, with at least one favorite artist or musical style they are passionate about (preferred)

Responsibilities

Work with a portfolio of key digital retail partners and help coordinate with international offices on frontline marketing initiatives for new release schedule and catalogue promotion
Efficiently plan priority releases with Digital Music Services (DSPs), optimizing promotional information and ensuring new releases receive strong coverage and further catalogue visibility
Handle day-to-day relationships with DSPs - set up communication processes and tools
Develop Japan market share and revenue
Explore ways to further catalogue visibility
Develop strong knowledge on playlisting and on-store promotion strategies
Develop marketing partnerships with DSPs - imagine, build and deploy innovative marketing campaigns with top retailers (content creation, co-marketing, etc.) in coordination with Artist Distribution team
Reporting and Performances - deliver trade marketing reports to all teams, monitor KPIs and analyze performances
Monitor local market practices - competitive initiatives and local market trends
International - promote IKRs (International Key Releases) in Japan, brought and coordinated by IKR central team

Skills

Key technologies and capabilities for this role

DSP RelationshipsPlaylistingOn-Store PromotionDigital PromotionMarketing CampaignsContent CreationCo-MarketingKPI AnalysisTrade MarketingPerformance Reporting

Questions & Answers

Common questions about this position

Is this role remote or on-site?

This is an on-site position.

What experience is required for this role?

Candidates need experience in the entertainment industry (such as a record label or artist management company) in Digital Business, Marketing, Media Promotion, or Sales, plus more than 3 years of marketing experience in technology, services, media, or entertainment.

What preferred skills or qualities are they looking for?

Preferred qualifications include good data reading and analysis skills, knowledge of the digital ecosystem with a passion for music, ability to multitask and manage multiple projects, excellent communication skills, strong organization and time management, and a passion for J-POP.

What is the company culture like at Believe?

Believe emphasizes respect, fairness, transparency, and a positive impact on the music industry, with a global team of over 2,000 employees across 50+ countries focused on supporting local artists and labels.

What makes a strong candidate for this position?

A strong candidate has minimum qualifications in entertainment industry experience and 3+ years in marketing, plus preferred skills like data analysis, digital ecosystem knowledge, multitasking, communication, organization, and passion for J-POP.

Believer

Global gaming company creating immersive experiences

About Believer

Believer.gg operates in the digital entertainment industry, focusing on creating immersive gaming experiences. The company develops popular games like Words With Friends, League of Legends, Destiny, and PvZ, and aims to provide players with more than just gameplay by incorporating lifestyle elements and community building into their games. Their products function as platforms where players can engage emotionally and financially, enhancing their overall gaming experience. Unlike many competitors, Believer.gg emphasizes the importance of player investment and strives to deliver high-quality experiences that justify that investment. The company's goal is to capitalize on the growing global gaming community and to create next-generation experiences that fulfill players' dreams.

West Hollywood, CaliforniaHeadquarters

2023Year Founded

$77.8MTotal Funding

SERIES_ACompany Stage

Entertainment, GamingIndustries

51-200Employees

Risks

Believer's 3-5 year timeline may lead to missed market opportunities.

Focusing on open-world multiplayer games may limit diversification.

High expectations from investors could pressure Believer to meet ambitious goals.

Differentiation

Believer focuses on player-centric, immersive gaming experiences with community-building elements.

The company is led by industry veterans from Riot Games, enhancing its credibility.

Believer aims to innovate in open-world multiplayer games, a growing genre.

Upsides

Believer raised $55 million, providing strong financial backing for growth.

The rise of AI tools enables high-quality game development with fewer resources.

Cross-platform play trends could enhance player engagement for Believer's games.

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