Integrated Marketing Manager, Content at Verkada

San Mateo, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Security Technology, SaaS, MarketingIndustries

Requirements

4-6 years of experience in B2B marketing, ideally within integrated, campaign, or content marketing functions
Proven experience creating a high volume of marketing assets across multiple formats and channels
Excellent writing and editing skills with an eye for brand tone, clarity, and consistency
Collaborative approach and comfort working cross-functionally with content, design, and demand generation teams
Familiarity with marketing automation and CMS tools (e.g., Marketo, HubSpot, Salesforce, Contentful)
Analytical mindset; able to interpret campaign data and suggest optimizations
Ability to be on-site at the office in San Mateo, CA 5 days a week

Responsibilities

Create, manage, and maintain campaign assets across digital, email, and event channels (e.g., landing pages, emails, ads, slide decks, one-pagers, and social posts)
Collaborate with the Content & Campaigns team to ensure every asset ladder ups to broader messaging and campaign objectives
Work with Product Marketing to translate complex product stories into clear, engaging assets tailored to target audiences
Partner with the Design team to brief, review, and iterate on creative deliverables that align with brand and campaign goals
Coordinate campaign execution across demand generation, digital, and field marketing to ensure alignment on timelines and asset usage
Support content refreshes and adaptations for different industries, personas, and regions
Track asset performance and campaign metrics, helping identify opportunities to improve engagement and conversion
Maintain campaign and asset libraries for consistency and reuse across global marketing teams

Skills

Key technologies and capabilities for this role

Content MarketingCampaign ManagementEmail MarketingDigital AdsLanding PagesWebinarsEvent CollateralStorytellingBrand StandardsProduct Launches

Questions & Answers

Common questions about this position

Is this role remote or does it require office presence?

This role requires you to be on-site at the office in San Mateo, CA 5 days a week.

What experience level is required for this position?

The role requires 4-6 years of experience in B2B marketing, ideally within integrated, campaign, or content marketing.

What are the main responsibilities of this role?

You'll create and manage campaign assets like landing pages, emails, ads, and social posts, collaborate with teams for cohesive strategies, partner with design and product marketing, coordinate executions, track performance, and maintain asset libraries.

What is the reporting structure for this position?

This role reports into the Sr Content Marketing Manager, who heads the content team at Verkada.

What kind of company culture does Verkada have?

Verkada is committed to a thriving in-office culture.

Verkada

Provides integrated security solutions for enterprises

About Verkada

Verkada offers security solutions for businesses, focusing on hybrid cloud video surveillance, access control systems, and environmental sensors. Their video surveillance combines on-site cameras with cloud storage for secure and accessible monitoring, while the access control system provides insights into facility access. Verkada's products are designed to be easy to manage and scalable, making them suitable for large enterprises and institutions. The company aims to deliver comprehensive security management through hardware sales and subscription-based software services.

San Mateo, CaliforniaHeadquarters

2016Year Founded

$431.8MTotal Funding

SERIES_DCompany Stage

Enterprise Software, CybersecurityIndustries

1,001-5,000Employees

Benefits

Generous company paid medical, dental & vision insurance coverage

Unlimited paid time off & 11 companywide paid holidays

Wellness allowance

Commuter benefits

Healthy lunches and dinners provided daily

Paid parental leave policy & fertility benefits

Risks

Increased competition may pressure Verkada's market share and pricing strategies.

Rapid EMEA expansion could strain operational resources and lead to mismanagement.

Integration with multiple partners may introduce security vulnerabilities and challenges.

Differentiation

Verkada offers a unified platform integrating video, access, and environmental monitoring.

Their hybrid cloud model ensures secure, accessible video surveillance from anywhere.

Verkada's solutions are scalable, catering to enterprises of all sizes and sectors.

Upsides

Growing demand for cloud-based security in education boosts Verkada's market potential.

Integration with AI-driven analytics enhances security insights and customer value.

Rising interest from Fortune 500 companies strengthens Verkada's enterprise client base.

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