Growth Marketing Manager
Ambient.aiSalary not specified
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing Technology, Social Media, Influencer MarketingIndustries
Requirements
- High-energy and results-oriented mindset
- Strategic thinking combined with hands-on execution skills
- Experience designing and executing integrated, data-driven multi-channel campaigns (paid, social, email, in-product, organic)
- Ability to partner with Product, Data, Growth, Services, and Creative teams
- Knowledge of predictive analytics, AI-driven insights, audience targeting, and personalized messaging
- Expertise in SEO, AI-powered search (AEO), and generative discovery optimization (GEO)
- Experience managing outbound and inbound paid campaigns across Google Ads, YouTube, Meta, TikTok, OTT, and emerging channels
- Familiarity with email marketing (newsletters, automated flows, campaigns)
- Ability to launch co-marketing, influencer, and affiliate campaigns
- Strong collaboration and insight-sharing skills across teams
- Commitment to staying ahead of PLG, AI-driven discovery, and integrated campaign best practices
- Proficiency in testing, iterating, and optimizing based on funnel conversion and retention data
Responsibilities
- Design and execute integrated, data-driven campaigns to accelerate product-led growth, trial sign-ups, and feature adoption
- Partner with Product, Data, and Growth teams to identify opportunities for expansion and retention
- Apply predictive analytics and AI-driven insights to optimize channel mix, audience targeting, and messaging
- Lead cross-channel execution across paid, social, email, and in-product touchpoints aligned with PLG strategy
- Drive SEO, AEO, and GEO in collaboration with the Senior SEO Manager
- Manage outbound and inbound paid campaigns with the Senior Paid Media Manager, testing formats across major platforms
- Partner with Email Marketing team to optimize newsletters, automated flows, and campaigns
- Launch co-marketing, influencer, and affiliate campaigns to expand reach and drive free trials
- Collaborate with cross-functional partners (Product, Product Lifecycle, Growth, Services, Creative) for integrated execution
- Share insights and learnings with the marketing team to improve performance
- Partner with Lifecycle Marketing to design campaigns driving awareness and adoption of new features
- Stay ahead of best practices in PLG, AI-driven discovery, and campaigns; test and iterate tactics based on data
Skills
Campaign Strategy
Paid Social
Email Marketing
Social Media Management
Data-Driven Marketing
Product-Led Growth
Multi-Channel Marketing
Organic Social
In-Product Messaging
Later
Social media management and influencer marketing tools
About Later
Later provides tools for social media marketing, focusing on helping marketers, brands, and influencers create engaging content and measure their results. Its main products include Later Influence, which automates influencer marketing campaigns and connects brands with influencers; Later Social Media Management, a tool for planning, scheduling, and analyzing social media posts; and Later Link in Bio, which allows users to drive traffic to multiple destinations from a single link in their bio. Unlike many competitors, Later emphasizes a subscription model that offers various service tiers, ensuring continuous updates and support for users. The company's goal is to establish the first "Social Revenue" platform, enabling clients to achieve predictable and measurable returns from their social media activities.
Vancouver, CanadaHeadquarters
2014Year Founded
$3.7MTotal Funding
SEEDCompany Stage
Consumer Software, Consumer GoodsIndustries
1,001-5,000Employees
Benefits
Hybrid work environment
Education & conference budget
Wellness spending account
Flexible hours & work schedule
Technology bonus
Annual company retreat
Vacation & wellness days
Parental leave top-up
Learning & development workshops
Stock options
Risks
Linktree's growth may overshadow Later's Link in Bio tool.
Integration of Mavely could distract from core offerings.
Instagram's video shift may require adaptation of Later's tools.
Differentiation
Later combines influencer marketing and social media management in a unified platform.
The company offers AI-powered social listening tools for actionable insights.
Later's acquisition of Mavely enhances its social commerce capabilities.
Upsides
AI-enhanced search optimizes influencer discovery and ROI for brands.
Social commerce trends offer new monetization opportunities for creators.
Later's partnerships with major social platforms expand its market reach.
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