Integrated Marketing Manager at Double Good

Chicago, Illinois, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Fundraising, Consumer GoodsIndustries

Requirements

Bachelor's degree required
3–5 years of experience
Strong understanding of integrated and multi-channel marketing, including paid, owned, and earned tactics
Excellent writing and editing skills with a sharp eye for brand voice and storytelling
Detail-oriented with a focus on quality and consistency in all marketing materials
Experience giving and incorporating feedback on creative concepts and deliverables
Highly organized project management skills; comfortable juggling multiple campaigns at once
Collaborative team player who can communicate clearly and proactively with cross-functional partners
Basic understanding of marketing performance metrics and how to interpret them
Adaptable and resourceful; able to work effectively in a fast-paced, dynamic environment

Responsibilities

Execute and support integrated marketing campaigns across multiple channels (paid, social, email, PR, partnerships, etc.), from brief through launch and post-campaign reporting
Develop or refine campaign copy, creative briefs, feedback, and content recommendations that align with brand voice and campaign objectives
Partner closely with agencies, third-party vendors, and internal teams to produce and QA campaign assets, ensuring timely delivery and alignment across all campaign touch points
Collaborate cross-functionally with product, customer ops, and data teams to support campaign rollout and tracking
Maintain and update the marketing campaign calendar, ensuring visibility and alignment with product launches and seasonal priorities
Support the development of campaign briefs, including defining goals, target audiences, key messages, and deliverables
Translate audience and performance insights into actionable campaign plans, using consumer research, cultural trends, and data learnings to inform creative decisions and ongoing optimizations
Review and synthesize campaign performance metrics; identify insights and share learnings to inform future initiatives
Proactively suggest creative ways to enhance campaign activations and tap into cultural moments that help keep Double Good fresh and relevant with our audiences

Skills

Key technologies and capabilities for this role

Integrated MarketingMulti-channel CampaignsCampaign ExecutionCopywritingCreative BriefingAgency ManagementPerformance TrackingPaid MediaSocial MediaEmail MarketingPRPartnershipsCross-functional Collaboration

Questions & Answers

Common questions about this position

Is this role remote or office-based?

This role is hybrid based out of the downtown Chicago office.

What are the key responsibilities of the Integrated Marketing Manager?

The role involves executing multi-channel marketing campaigns, developing copy and creative briefs, partnering with agencies and teams for asset production, tracking performance, and maintaining the campaign calendar.

What skills or experience are needed for this position?

Experience in multi-channel campaign execution, copywriting, creative briefing, cross-functional collaboration, performance analysis, and using data insights for optimizations is required.

What is the company culture like at Double Good?

Double Good focuses on creating joy through its products, fundraising platform, and Kids Foundation events, with a strong social mission and recent 40% year-over-year growth in a collaborative marketing team environment.

What makes a strong candidate for this role?

Candidates with experience in end-to-end campaign management, creative development, agency partnerships, data-driven optimizations, and cross-functional collaboration will stand out.

Double Good

Gourmet popcorn production and fundraising platform

About Double Good

Double Good specializes in gourmet popcorn, offering 16 unique flavors that are handcrafted and made to order for freshness. The company operates primarily in the fundraising sector, partnering with schools, sports teams, and non-profits to help them raise money by selling its popcorn. Participants in these fundraising efforts earn 50% of the profits from each sale, with no minimum order requirements or fees, making it accessible for organizations of all sizes. This profit-sharing model not only supports community causes but also drives sales for Double Good. The company is based in Chicago and is known for its commitment to quality, providing popcorn that is free from preservatives. Double Good aims to provide an effective and straightforward fundraising solution while delivering a premium snacking experience.

Chicago, IllinoisHeadquarters

1998Year Founded

$2.3MTotal Funding

DEBT_GENERALCompany Stage

Food & Agriculture, Consumer GoodsIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Paid Vacation

Paid Sick Leave

Paid Holidays

Risks

Increased competition from gourmet popcorn brands could dilute Double Good's market share.

Rising ingredient costs may impact Double Good's profit margins and pricing strategy.

Health-conscious trends could reduce demand for traditional gourmet popcorn offerings.

Differentiation

Double Good offers 16 unique, handcrafted popcorn flavors, setting it apart in the market.

The company provides a risk-free fundraising model with no minimum orders or fees.

Double Good combines gourmet snacks with a robust fundraising platform, appealing to various organizations.

Upsides

Double Good's online fundraising model is attractive in the post-pandemic virtual fundraising trend.

Growing consumer interest in gourmet foods aligns with Double Good's preservative-free popcorn offerings.

Cause-driven consumerism supports Double Good's fundraising model, enhancing brand appeal.

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