Senior Consultant Relations Manager (Southeast)
CalmSalary not specified
Full Time
Senior (5 to 8 years), Expert & Leadership (9+ years)
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Advertising, Marketing Technology, E-commerceIndustries
Requirements
- Creative and data-driven marketer
- Strong project management skills, capable of building systems and processes for flawless execution and long-range planning
- Generalist eager to gain experience across all facets of B2B marketing — from strategy to execution
- Bold (inferred from incomplete description)
Responsibilities
- Activate Integrated Marketing Campaigns: Design and execute multi-channel campaigns tailored to regional business priorities, ensuring alignment across stakeholders and markets
- Project Management Excellence: Serve as the project manager for campaigns, running planning trackers and enabling seamless execution for timely and effective delivery
- Cross-Functional Collaboration: Act as the bridge between marketing, sales, and product teams, ensuring campaign narratives are consistent, impactful, and business-aligned
- Content & Creative Activation: Partner with the content and design teams to produce engaging, high-quality assets that resonate with B2B audiences
- Channel Orchestration: Leverage PR, digital, email, and partner marketing functions to maximize campaign reach and effectiveness
- Measurement & Insights: Define KPIs, track performance, and deliver insights to continuously optimize campaign impact
- Market Expansion: Support marketing strategy and execution in SEA, with flexibility to scale campaigns across China and Korea
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What is the location for this Integrated Marketing Lead role?
The role is based in Singapore and focuses on Southeast Asia, with opportunities to extend scope into China and Korea.
What salary or compensation does this position offer?
This information is not specified in the job description.
What key skills are needed for the Integrated Marketing Lead position?
The role requires skills in designing and executing multi-channel integrated marketing campaigns, project management excellence including running planning trackers, and cross-functional collaboration with teams like Product Marketing, Sales, and in-house specialists.
What is the company culture like at InMobi?
InMobi is recognized as a Great Place to Work where bold ideas create global impact, combining intelligence, creativity, and accountability in a collaborative environment with cross-functional teams.
What makes a strong candidate for this role?
A strong candidate is dynamic and versatile, with the ability to orchestrate high-impact multi-channel campaigns, manage projects seamlessly, and collaborate across cross-functional teams to drive awareness, demand, and growth.
InMobi
Mobile advertising and programmatic solutions provider
About InMobi
InMobi specializes in mobile advertising and marketing technology, focusing on the automated buying and selling of ad space within mobile applications. Their platform allows media buyers and marketers to efficiently purchase ad space to reach specific audiences, while app publishers can monetize their applications by selling ad space. InMobi offers a range of advertising solutions, including demand-side platforms (DSPs) for buyers and supply-side platforms (SSPs) for publishers, along with analytics tools to enhance ad performance and minimize fraud. Unlike many competitors, InMobi also provides educational resources through InMobi U, helping clients understand the in-app programmatic ecosystem. The company's goal is to optimize ad revenue for both advertisers and publishers while establishing itself as a leader in mobile advertising education.
Kadubeesanahalli, IndiaHeadquarters
2007Year Founded
$214.6MTotal Funding
DEBTCompany Stage
Consumer Software, Education, EntertainmentIndustries
11-50Employees
Benefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) Company Match
Unlimited Paid Time Off
Flexible Work Hours
Wellness Program
Free Lunch
Pet Insurance
Employee Assistance Program
Risks
Increased competition from local players like VerSe in the digital marketing space.
Potential over-reliance on debt financing could impact financial stability.
Pressure to deliver on AI-driven expansion could strain resources if not managed well.
Differentiation
InMobi offers a comprehensive suite of advertising solutions for advertisers and publishers.
The company provides advanced analytics and optimization tools to improve ad performance.
InMobi's partnership with Scope3 pioneers green media offerings, attracting eco-conscious brands.
Upsides
InMobi secured $100 million to enhance AI capabilities for sophisticated ad targeting.
The company is recognized as a 'Strong Performer' in the sell-side platform market.
InMobi's planned IPO indicates strong market confidence and potential capital for expansion.
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