Insights Planner at Medtronic

Minneapolis, Minnesota, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Medical DevicesIndustries

Requirements

Thrives at the intersection of research, strategy, and culture
Ability to find signal in the noise and transform it into strategic narratives
Experience examining audience and market insights as basis for marketing and communications strategies
Strong facilitation skills
Self-starter with proven track record of leading insights strategy for integrated marketing programs
Experience with tools like Global Web Index, MRI-Simmons, and proprietary platforms
Ability to work remotely with some travel required

Responsibilities

Define and segment audiences using tools like Global Web Index, MRI-Simmons, and proprietary platforms
Analyze behavioral, attitudinal, and transactional data to build rich audience profiles rooted in demographic, psychographic, and behavioral insights
Translate audience insights into frameworks that inform creative and media activation
Collaborate with media, measurement/analytics, and creative teams to ensure audience strategies are actionable and measurable
Lead audience journey development and coordination, including persona outputs and process improvement
Lead the development of insight-driven strategies that align with Medtronic business and brand goals for brand marketing and direct-to-consumer programs
Design and synthesize primary and secondary research to uncover cultural, category, competitive, and audience trends for communication and corporate marketing plans
Translate complex data and qualitative/quantitative research into clear, compelling narratives that drive brand positioning, messaging, and content/creative strategy
Develop strategic deliverables such as creative briefs, brand positioning frameworks, and insight reports
Partner with marketing and creative teams to ensure insights are embedded throughout the campaign lifecycle
Be accountable for program conception by turning audience and category insights into actionable strategic direction for marketing and communication activations
Present insights and strategies to internal stakeholders and agency partners with clarity and confidence
Contribute to innovation initiatives by testing new tools, methodologies, and research approaches
Mentor team members and oversee the quality of their strategic deliverables
Collaborate with cross-functional team members

Skills

market research

brand strategy

competitive analysis

brand positioning

audience insights

marketing strategy

insights strategy

facilitation

data analysis

strategic narrative

Medtronic

Develops and manufactures medical devices and therapies

About Medtronic

Medtronic provides medical technology, services, and solutions to improve patient care. The company develops a variety of medical devices, including pacemakers, insulin pumps, surgical tools, and neurostimulation devices, which help diagnose, prevent, and treat chronic diseases. These products are used by hospitals, clinics, and healthcare professionals around the world. Medtronic stands out from competitors by investing significantly in research and development to create new products and offering additional services like training and patient management programs. The goal of Medtronic is to enhance patient outcomes and lower healthcare costs through its comprehensive range of medical solutions.

Fridley, MinnesotaHeadquarters

1949Year Founded

$3.2MTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Paid Vacation

Paid Sick Leave

Paid Holidays

401(k) Retirement Plan

401(k) Company Match

Employee Stock Purchase Plan

Employee Assistance Program

Wellness Program

Risks

Emerging competitors like Fire1 threaten Medtronic's heart failure management market share.

Spine biologics market growth may attract new entrants, increasing competition for Medtronic.

Recent IPOs in medtech indicate rising competition, challenging Medtronic's market position.

Differentiation

Medtronic's diverse product range spans cardiovascular, diabetes, neurological, and surgical technologies.

The company invests heavily in R&D to drive innovation in medical devices.

Medtronic offers comprehensive services, including training and technical support, enhancing product value.

Upsides

Exclusive deal with Kuros enhances Medtronic's orthopedic portfolio and market share.

Growing spine biologics market offers expansion opportunities in spinal fusion and regenerative medicine.

Balloon catheters market growth aligns with Medtronic's recent product launches, boosting cardiovascular presence.

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