Inside Sales, C&R Acquisition - Bilingual at Autotrader.ca

Canada

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

AutomotiveIndustries

Requirements

Bachelor’s degree in marketing/Business discipline
Minimum 3-5 years direct sales experience
Proven results and consistency in achieving/exceeding sales targets
Experience in intangible, media and internet product sales
Willingness to commit time and effort to ensure success and results; ability to remain focused on the goal and not easily discouraged or distracted
Ability to develop technical competencies to stay abreast of new developments and to learn enough about related fields to apply knowledge effectively in the business
Ability to educate customers through structured training helping the customer to gain maximum benefit from product offerings
Capable of developing comprehensive product knowledge specific to customer needs to be a credible resource
Strong closing techniques; using logical, incremental steps; ability to close a sale through continuously describing benefits so that the client can’t say no
Ability to immediately engage customers with an enthusiastic and persuasive presentation style
Intermediate level computer skills in Microsoft Office and computer tools
People skills; effective team player with strong communication (verbal & written) and listening skills
Drive for results; ability to turn a customer from

Responsibilities

Responsible for the acquisition of Commercial and Recreation dealers throughout all of Canada
Develops sales proposals and presentations designed to meet individual client needs and maximize business potential; negotiates expectations, terms, conditions, and pricing
Develops customer accounts by proactively gathering and reviewing information to identify high-level sales opportunities
Understands customers’ wants so they can create need and sell on value instead of just product-based selling; demonstrates a continued personal concern for the customer in order to remind the customer of the value of AutoTrader
Responsible for being the single point of contact throughout the entire sales process; acts as the leader and planner and anticipates any potential risks or obstacles and prepares alternatives so the outcome is not jeopardized; oversees communication with all involved
Helps clients to gain maximum benefit from product offerings by committing to continuous education that provides information updates or product training; stays on top of information needed by customers in an effort to serve as a resource
Maintains strong knowledge of new and existing AutoTrader product offerings as well as new products in the market, industry trends and new developments; understands current competitive conditions within the marketplace; is recognized as an industry leader and subject matter expert

Skills

Bilingual

Sales

Business Development

Negotiation

Sales Proposals

Presentations

Account Management

Customer Relationship Management

Autotrader.ca

Digital solutions for used car dealers

About Autotrader.ca

Trader.ca operates in the automotive industry, focusing on the used car market by providing digital solutions for car dealers. Their products include marketplace listings, web solutions, web traffic analytics, inventory management, and conversion tools, all aimed at helping dealers improve their online presence and streamline operations. Unlike many competitors, Trader.ca emphasizes simplicity in its offerings, allowing dealers to focus on sales without being overwhelmed by complex tools. The company uses a subscription-based model for its services and also generates revenue through advertising and premium listings on its marketplace, autoTRADER.ca. Trader.ca's goal is to support car dealers in increasing their sales and managing their inventory effectively while providing extensive customer service and resources.

Toronto, CanadaHeadquarters

1975Year Founded

ACQUISITIONCompany Stage

Automotive & Transportation, Enterprise SoftwareIndustries

501-1,000Employees

Benefits

Employee and Family Assistance Program

Gym Membership

Wellness Program

Conference Attendance Budget

Professional Development Budget

401(k) Company Match

Performance Bonus

Risks

Increased competition from AutoScout24's expanded services pressures Trader.ca to innovate.

AutoScout24's acquisition may lead to strategic shifts disrupting Trader.ca's operations.

Potential sale by Thoma Bravo could create uncertainty affecting morale and retention.

Differentiation

Trader.ca offers a comprehensive suite of digital solutions for car dealers.

The company emphasizes simplicity and effectiveness in its digital tools.

Trader.ca provides extensive customer service and product support resources.

Upsides

AI-driven personalization can enhance user experience and increase engagement.

AR integration allows users to visualize vehicles, improving satisfaction and reducing returns.

Subscription-based car ownership models align with Trader.ca's service model, offering expansion opportunities.

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