Influencer Marketing Manager at Accenture

Mexico City, Mexico City, Mexico

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Professional Services, Digital TransformationIndustries

Requirements

Leadership skills to direct, develop, and motivate an operational team focused on affiliate attraction and management
Expertise in standardizing and optimizing speeches, arguments, and workflows to improve affiliation and retention rates
Ability to design scalable operational processes ensuring efficiency and achievement of commercial goals
Proficiency in monitoring key performance indicators (affiliation rate, conversion, average billing, margin, retention, and segment growth)
Knowledge of implementing affiliate segmentation models based on performance and profitability (e.g., gold, silver, bronze categories)
Experience collaborating with marketing, product, and data teams to drive program adoption and optimization
Skills in analyzing results and proposing action plans to enhance team productivity and channel profitability
Capability to define and implement incentive and loyalty mechanisms for high-performing affiliates
Strategic vision combined with operational leadership and mastery of marketing and performance metrics

Responsibilities

Lead the strategy, operations, and growth of a team focused on influencer marketing strategy, ensuring recruitment, activation, and continuous performance of participants
Manage an operational hunting team responsible for contact, negotiation, and affiliation, guiding them with clear processes, effective tools, and results-oriented methodologies
Direct, develop, and motivate an operational team focused on affiliate attraction and management
Standardize and optimize speeches, arguments, and workflows to improve affiliation and retention rates
Design operational processes that guarantee efficiency, scalability, and fulfillment of commercial goals
Monitor key program indicators: affiliation rate, conversion, average billing, margin, retention, and segment growth
Implement affiliate segmentation models based on performance and profitability (e.g., gold, silver, bronze categories)
Collaborate with marketing, product, and data teams to boost program adoption and optimize its impact
Analyze results and propose action plans to elevate team productivity and channel profitability
Define and implement incentive and loyalty mechanisms for high-performing affiliates

Skills

Influencer Marketing

Team Leadership

Affiliate Management

Performance Metrics

Process Optimization

Segmentation

Negotiation

Recruitment

Retention Strategies

KPI Monitoring

Operational Efficiency

Accenture

Global professional services for digital transformation

About Accenture

Accenture provides a wide range of professional services, including strategy and consulting, technology, and operations, to help organizations improve their performance. Their services assist clients in navigating digital transformation, enhancing operational efficiency, and achieving sustainable growth. Accenture's offerings include cloud migration, cybersecurity, artificial intelligence, and data analytics, which are tailored to meet the needs of various industries such as financial services, healthcare, and retail. What sets Accenture apart from its competitors is its extensive industry knowledge and ability to deliver comprehensive solutions that address both immediate challenges and long-term goals. The company's aim is to support clients in reducing their environmental impact while driving innovation and growth.

Dublin, IrelandHeadquarters

1989Year Founded

$8.5MTotal Funding

IPOCompany Stage

Consulting, Enterprise Software, CybersecurityIndustries

10,001+Employees

Risks

Rapid AI advancements may outpace Accenture's current capabilities, risking competitive disadvantages.

Integration challenges from multiple acquisitions could affect Accenture's operational efficiency.

The rise of AI-driven startups may disrupt Accenture's market share in customer service solutions.

Differentiation

Accenture's acquisitions enhance its capabilities in digital twin technology for financial services.

The company is expanding its expertise in net-zero infrastructure through strategic acquisitions.

Accenture's focus on software-defined vehicles positions it as a leader in automotive innovation.

Upsides

Accenture's investment in EMTECH supports central bank modernization amid digital currency evolution.

The acquisition of Award Solutions boosts Accenture's presence in the growing 5G and IoT markets.

Accenture's strategic acquisitions align with high-growth markets like digital twins and net-zero projects.

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