Influencer Marketing Coordinator at Later

Boston, Massachusetts, United States

Later Logo
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Social Media, Marketing Technology, Influencer MarketingIndustries

Requirements

  • 1–2 years of experience in influencer marketing, digital campaigns, or client services
  • Agency or high-growth SaaS experience preferred

Responsibilities

  • Support the development of influencer campaign strategies, using data-driven insights to recommend talent, channels, and formats
  • Act as the voice of the influencer, sharing feedback that improves the creator experience and strengthens campaign performance
  • Build and execute influencer campaigns with precision — from brief creation and sourcing to contracting, product fulfillment, and reporting
  • Manage influencer relationships during campaigns, ensuring they have the tools, guidance, and support needed to deliver quality content
  • Monitor campaign performance and provide timely reporting, surfacing insights and opportunities for optimization
  • Leverage internal project management tools to keep campaigns on track, documented, and measurable
  • Communicate proactively with internal and external stakeholders, ensuring clarity on campaign progress, performance, and next steps
  • Partner with Customer Success, Sales, and Product teams to ensure campaigns align with client goals and platform capabilities
  • Analyze campaign execution with a critical eye, providing recommendations that improve outcomes and efficiency
  • Stay sharp on industry trends and platform updates, evolving best practices and contributing to team playbooks

Skills

Influencer Marketing
Campaign Management
Social Media Management
Account Coordination
Client Management
Creator Partnerships
TikTok
Meta
LinkedIn
YouTube
Pinterest

Later

Social media management and influencer marketing tools

About Later

Later provides tools for social media marketing, focusing on helping marketers, brands, and influencers create engaging content and measure their results. Its main products include Later Influence, which automates influencer marketing campaigns and connects brands with influencers; Later Social Media Management, a tool for planning, scheduling, and analyzing social media posts; and Later Link in Bio, which allows users to drive traffic to multiple destinations from a single link in their bio. Unlike many competitors, Later emphasizes a subscription model that offers various service tiers, ensuring continuous updates and support for users. The company's goal is to establish the first "Social Revenue" platform, enabling clients to achieve predictable and measurable returns from their social media activities.

Vancouver, CanadaHeadquarters
2014Year Founded
$3.7MTotal Funding
SEEDCompany Stage
Consumer Software, Consumer GoodsIndustries
1,001-5,000Employees

Benefits

Hybrid work environment
Education & conference budget
Wellness spending account
Flexible hours & work schedule
Technology bonus
Annual company retreat
Vacation & wellness days
Parental leave top-up
Learning & development workshops
Stock options

Risks

Linktree's growth may overshadow Later's Link in Bio tool.
Integration of Mavely could distract from core offerings.
Instagram's video shift may require adaptation of Later's tools.

Differentiation

Later combines influencer marketing and social media management in a unified platform.
The company offers AI-powered social listening tools for actionable insights.
Later's acquisition of Mavely enhances its social commerce capabilities.

Upsides

AI-enhanced search optimizes influencer discovery and ROI for brands.
Social commerce trends offer new monetization opportunities for creators.
Later's partnerships with major social platforms expand its market reach.

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