Influence Manager (Beauty Client) 6 Month FTC at Ogilvy

London, England, United Kingdom

Ogilvy Logo
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Beauty, Advertising, MarketingIndustries

Requirements

  • 5–6 years of experience in influencer marketing, talent management, or digital brand marketing
  • Strong understanding of influencer ecosystems, especially on Instagram, TikTok, YouTube, and emerging channels
  • Passion for beauty, skincare, and cosmetics
  • Familiarity with both mass-market and luxury beauty sectors
  • Experience working with both paid and organic influencer programs
  • Self-motivated, ambitious, action-oriented, with a positive "can-do" attitude
  • Strong interest in social media
  • Excellent relationship-building skills
  • Strong stakeholder management experience
  • Proven ability to integrate digital and social media into campaigns
  • Management skills for clients, internal teams, and projects
  • Deep understanding of relevant social media platforms

Responsibilities

  • Develop and implement a comprehensive influencer marketing strategy aligned with brand objectives
  • Identify key influencer segments (macro, micro, nano, celebrity, etc.) and determine collaboration models suited to campaign goals
  • Collaborate with brand, social, PR, and e-commerce teams to integrate influencer activity into wider marketing campaigns
  • Manage annual and campaign budgets for influencer marketing initiatives
  • Build and maintain strong relationships with influencers, agencies, and talent managers
  • Oversee influencer outreach, negotiation, and contracting processes
  • Manage influencer onboarding, creative briefings, and ensure all content aligns with brand guidelines
  • Foster long-term ambassador relationships with high-performing partners
  • Lead the end-to-end process of paid influencer campaigns—from ideation to content delivery and performance analysis
  • Manage product seeding and gifting initiatives to drive organic advocacy
  • Ensure compliance with advertising standards and disclosure regulations (ASA, FTC, etc.)
  • Utilize data and analytics to measure campaign performance, providing actionable insights and recommendations for optimization
  • Regularly report on key metrics and KPIs, showcasing the impact and ROI of influencer marketing activities
  • Stay up to date with the latest trends in social media, influencer marketing, and the beauty industry
  • Continuously explore new platforms, tools, and strategies to keep the client's influencer marketing efforts ahead of the curve
  • Be responsible for trend-led activations inclusive of brief and campaign output within a tight timeframe to position the client at the centre of culture
  • Maintain an updated influencer database
  • Keep informed about cultural trends and customer attitudes
  • Lead a team of Influencer Executives
  • Work closely with clients to ensure seamless campaign execution and impactful results
  • Provide insights and perspective on cultural, platform, and social trends to drive inspiring client work

Skills

Key technologies and capabilities for this role

Influencer MarketingCampaign ManagementInfluencer Relationship ManagementSocial MediaStakeholder ManagementBudget ManagementTrend AnalysisInfluencer DatabasePR IntegrationE-commerce Integration

Questions & Answers

Common questions about this position

What experience level is required for the Influence Manager role?

The role requires 5-6 years of experience.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What are the key responsibilities of the Influence Manager?

Responsibilities include developing influencer marketing strategies, managing influencer relationships, leading campaign execution, providing data-driven insights, and staying updated on trends.

What team will the Influence Manager lead?

You will lead a team of Influencer Executives and work closely with clients.

What makes a strong candidate for this Influence Manager position?

Ideal candidates are self-motivated, ambitious, with strong social media interest, relationship-building skills, stakeholder management experience, and a passion for influencer marketing and cultural trends.

Ogilvy

Global advertising and brand experience agency

About Ogilvy

Ogilvy operates as a global advertising, marketing, and public relations agency focused on creating and managing brand experiences. The company helps businesses establish a unique brand identity, develop engaging customer experiences, and communicate compelling brand stories. Their services include advertising campaigns, digital marketing, public relations, and brand consulting, which they offer on a project basis or through long-term contracts. Ogilvy differentiates itself from competitors by leveraging its extensive global presence and deep industry knowledge to deliver tailored marketing strategies for a diverse range of clients, including well-known brands and non-profit organizations. The goal of Ogilvy is to drive growth and brand loyalty for its clients through impactful marketing solutions.

New York City, New YorkHeadquarters
1948Year Founded
ACQUISITIONCompany Stage
Consulting, Consumer Goods, EntertainmentIndustries
5,001-10,000Employees

Benefits

Hybrid Work Options

Risks

Increased competition from digital-first agencies offering cost-effective solutions.
The rise of in-house marketing teams reduces demand for external agency services.
Economic uncertainties and budget cuts may impact Ogilvy's revenue streams.

Differentiation

Ogilvy's global presence spans 132 offices in 83 countries, offering extensive reach.
The agency's six core capabilities provide comprehensive brand solutions for diverse client needs.
Ogilvy's legacy of iconic campaigns positions it as a leader in creative marketing.

Upsides

AI-driven marketing strategies enhance personalized campaigns and client ROI.
Short-form video content offers new storytelling opportunities on platforms like TikTok.
Ogilvy's recognition in Forbes' Best Consulting Firms list boosts its consulting credibility.

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