Influencer & KOL Marketing Manager
KrakenSalary not specified
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Beauty, Advertising, MarketingIndustries
Requirements
- 1-2 years of experience in influencer marketing, PR, or digital marketing (beauty industry preferred)
- Strong understanding of social media platforms (Instagram, TikTok, YouTube, Pinterest) and beauty content trends
- Excellent communication, negotiation, and relationship-building skills
- Highly organised with strong project management and multitasking abilities
- Creative mindset with an eye for beauty aesthetics, content trends, and storytelling
- Proficiency with influencer management tools (e.g., Traackr) and social analytics platforms
- Passion for beauty, skincare, and cosmetics
- Familiarity with both mass-market and luxury beauty sectors
- Experience working with both paid and organic influencer programs
Responsibilities
- Identify and recruit beauty influencers and content creators aligned with the brand’s image and values
- Manage end-to-end influencer campaigns — from outreach and negotiation to content approval and performance analysis
- Develop creative briefs and ensure influencer content aligns with brand messaging, tone, and visual guidelines
- Coordinate product seeding initiatives and track delivery, posting, and engagement results
- Maintain an influencer database and track campaign performance metrics (reach, engagement, conversions, ROI)
- Collaborate with the social brand teams to amplify influencer paid and seeding campaigns
- Support product launches, events, and activations through influencer partnerships and user-generated content
- Monitor trends, competitor activities, and viral moments in the beauty and influencer space to inform strategy
- Cultivate long-term partnerships with top-tier and emerging beauty influencers
- Attend beauty industry events, influencer meet-ups and launches
- Support brand ambassador programs and collaborations with creators
- Analyse influencer campaign data to measure effectiveness and report key insights to management
- Optimise future campaigns based on learnings and data-driven insights
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What experience level is required for the Influence Executive role?
The role requires 1-2 years of experience in influencer marketing, PR, or digital marketing, with beauty industry experience preferred.
What are the key skills needed for this position?
Key skills include strong understanding of social media platforms like Instagram, TikTok, YouTube, and Pinterest; excellent communication, negotiation, and relationship-building; project management and multitasking; proficiency with influencer tools like Traackr; and a passion for beauty trends.
Is this a remote position or does it require office work?
This information is not specified in the job description.
What is the salary or compensation for this role?
This information is not specified in the job description.
What makes a strong candidate for the Influence Executive position?
A strong candidate has 1-2 years in influencer marketing or related fields, especially beauty; understands social platforms and trends; excels in relationship-building and project management; and shows passion for beauty with experience in both paid and organic programs.
Ogilvy
Global advertising and brand experience agency
About Ogilvy
Ogilvy operates as a global advertising, marketing, and public relations agency focused on creating and managing brand experiences. The company helps businesses establish a unique brand identity, develop engaging customer experiences, and communicate compelling brand stories. Their services include advertising campaigns, digital marketing, public relations, and brand consulting, which they offer on a project basis or through long-term contracts. Ogilvy differentiates itself from competitors by leveraging its extensive global presence and deep industry knowledge to deliver tailored marketing strategies for a diverse range of clients, including well-known brands and non-profit organizations. The goal of Ogilvy is to drive growth and brand loyalty for its clients through impactful marketing solutions.
New York City, New YorkHeadquarters
1948Year Founded
ACQUISITIONCompany Stage
Consulting, Consumer Goods, EntertainmentIndustries
5,001-10,000Employees
Benefits
Hybrid Work Options
Risks
Increased competition from digital-first agencies offering cost-effective solutions.
The rise of in-house marketing teams reduces demand for external agency services.
Economic uncertainties and budget cuts may impact Ogilvy's revenue streams.
Differentiation
Ogilvy's global presence spans 132 offices in 83 countries, offering extensive reach.
The agency's six core capabilities provide comprehensive brand solutions for diverse client needs.
Ogilvy's legacy of iconic campaigns positions it as a leader in creative marketing.
Upsides
AI-driven marketing strategies enhance personalized campaigns and client ROI.
Short-form video content offers new storytelling opportunities on platforms like TikTok.
Ogilvy's recognition in Forbes' Best Consulting Firms list boosts its consulting credibility.
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