Inbound Growth Lead at Skello

Paris, Île-de-France, France

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Hospitality, Retail, Healthcare, ServicesIndustries

Requirements

4–7 years of experience in inbound marketing or growth, ideally in a B2B SaaS or scale-up environment
Proven expertise in SEO, lead generation, nurturing, and marketing automation (HubSpot mastery expected)
Strong analytical mindset with a deep understanding of conversion funnels and attribution
A creative yet ROI-driven marketer who knows how to balance storytelling and performance
Deep use of AI and LLMs in work as a productivity lever (not just for prompts)
Proficiency with tools to structure, scale, and optimize workflows (e.g., HubSpot, Notion, Looker)
Thrives in fast-paced, high-expectation environments where ownership and initiative are key
Fluent in French and English (Italian or Spanish is a plus)
Experience integrating LLMs into marketing practice (e.g., familiarity with tools like Lovable)

Responsibilities

Design and execute Skello’s inbound strategy across all markets (France, Spain, Italy, Belgium, Luxembourg, Switzerland)
Build a scalable acquisition system combining SEO, content, automation, and conversion optimization
Leverage AI and LLMs deeply to multiply content output, speed, and personalization
Use tools like HubSpot, Notion, and Looker to operate at a high level of productivity
Lead a data-driven content strategy: reports, landing pages, videos, calculators, and experiments
Define and own KPIs (MQLs, SQLs, MRR, CPL) and drive their growth
Collaborate closely with Growth, Product Marketing, Sales, and Design teams for alignment from awareness to revenue
Build and mentor a small, high-performing inbound team as the company scales

Skills

Key technologies and capabilities for this role

SEOContent MarketingAILLMsHubSpotNotionLookerAutomationConversion OptimizationInbound Marketing

Questions & Answers

Common questions about this position

What experience level is required for the Inbound Growth Lead role?

The role requires 4–7 years of experience in inbound marketing or growth, ideally in a B2B SaaS or scale-up environment.

What key skills are needed for this position?

Candidates need proven expertise in SEO, lead generation, nurturing, and marketing automation with HubSpot mastery, a strong analytical mindset for conversion funnels and attribution, deep AI usage as a productivity lever, and experience with tools like HubSpot, Notion, and Looker.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What does the role involve in terms of team and leadership?

You will build and mentor a small, high-performing inbound team as the company scales, while collaborating closely with Growth, Product Marketing, Sales, and Design teams.

Skello

Workforce management software for businesses

About Skello

Skello provides a software platform for workforce management that helps businesses manage employee scheduling, time tracking, payroll calculations, and human resources tasks. The platform is particularly useful for industries with complex scheduling needs, such as restaurants, retail, and healthcare. It allows managers and employees to easily communicate and coordinate schedules, which is especially beneficial for shift-based work and part-time staff. Skello operates on a subscription model, ensuring a consistent revenue stream while allowing for ongoing improvements to the service. With a high customer satisfaction rating of 4.5 out of 5 from over 2,000 reviews, Skello stands out for its user-friendly and collaborative approach to workforce management.

Paris, FranceHeadquarters

2016Year Founded

$49.6MTotal Funding

SERIES_BCompany Stage

Data & Analytics, Enterprise SoftwareIndustries

201-500Employees

Risks

Emerging platforms with similar features at lower costs increase competition.

Rapid technological advancements require continuous platform updates, straining resources.

Stricter data privacy regulations necessitate increased investment in compliance measures.

Differentiation

Skello offers real-time management indicators like payroll and productivity.

The platform is user-friendly, facilitating seamless communication and coordination.

Skello's high customer satisfaction is reflected in its 4.5/5 rating from 2,000 reviews.

Upsides

Integration with AI-driven analytics enhances scheduling accuracy and efficiency.

Demand for flexible scheduling solutions is rising with remote and hybrid work models.

Mobile-first applications in workforce management increase user engagement and accessibility.

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