Typeform

Head of Web Strategy

Netherlands

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Information Technology & ServicesIndustries

Requirements

Candidates should possess 8-10 years of experience in web strategy, content marketing, or related fields, along with proven experience managing website optimization efforts, including SEO, CRO, and content performance analytics. They should also have a track record of leading and mentoring teams, managing external agencies, and working cross-functionally with marketing, product, and design teams, and a strong understanding of website performance metrics, SEO best practices, and conversion rate optimization techniques.

Responsibilities

The Head of Web Strategy will define and lead the strategic vision, optimization, and management of Typeform’s website to drive business growth, overseeing web performance, SEO, conversion rate optimization (CRO), and the overall user experience. They will develop and execute a comprehensive website strategy aligning with business objectives, leading and mentoring a team of SEO and CRO specialists, managing an external agency, analyzing website performance, implementing data-driven improvements, overseeing SEO content strategy, owning web analytics and reporting, and staying ahead of industry trends to ensure a competitive and innovative web presence.

Skills

Web Strategy
SEO
CRO
Content Marketing
Data-Driven Decision Making
Performance Metrics
Content Strategy
Stakeholder Management
Team Leadership
Agency Management
Analytical Skills

Typeform

Creates user-friendly online forms and surveys

About Typeform

Typeform creates online forms and surveys that are easy to use and engaging. Their products include form builders, survey makers, quiz creators, and the VideoAsk tool for interactive video conversations. These tools help businesses collect and analyze data effectively, leading to better response rates and more meaningful insights. Typeform serves a wide range of industries, including automotive, healthcare, education, and marketing, catering to various roles like marketing and human resources. Unlike many competitors, Typeform focuses on user engagement and simplicity in design. Their goal is to help clients maximize data collection and analysis through a subscription-based model, offering different pricing tiers to accommodate businesses of all sizes.

Key Metrics

Barcelona, SpainHeadquarters
2012Year Founded
$181.9MTotal Funding
SERIES_CCompany Stage
Consumer Software, Enterprise SoftwareIndustries
501-1,000Employees

Benefits

Performance Bonus

Risks

Increased competition from AI-powered form builders like Jotform and Google Forms.
Privacy concerns may hinder Typeform's data collection capabilities.
Economic downturns could impact Typeform's subscription-based revenue model.

Differentiation

Typeform offers a unique blend of form-building and interactive video solutions.
The platform integrates seamlessly with tools like HubSpot, Calendly, and Slack.
Typeform's focus on human-centric design enhances user engagement and data collection.

Upsides

The rise of zero-party data collection aligns with Typeform's personalized data strategies.
Interactive video content is gaining popularity, benefiting Typeform's VideoAsk tool.
Remote work trends boost demand for Typeform's digital collaboration and data collection tools.

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