Head of Web Strategy

Position Overview

• Location Type: Remote
• Employment Type: Full-time
• Salary: Not specified

The Head of Web Strategy at Typeform will define and lead the strategic vision, optimization, and management of our website to drive business growth. This role oversees web performance, SEO, conversion rate optimization (CRO), and the overall user experience, ensuring our site is a powerful driver of engagement and revenue. The ideal candidate combines strategic thinking, content expertise, and data-driven decision-making to enhance web performance. They will be responsible for prioritizing web projects across marketing, aligning them with revenue impact and Typeform’s broader site strategy.

Requirements

• Experience: 8-10 years of experience in web strategy, content marketing, or related fields.
• Proven Experience: Proven experience managing website optimization efforts, including SEO, CRO, and content performance analytics.
• Leadership: Track record of leading and mentoring teams, managing external agencies, and working cross-functionally with marketing, product, and design teams.
• Technical Understanding: Strong understanding of website performance metrics, SEO best practices, and conversion rate optimization techniques.
• Content Strategy: Hands-on experience with content strategy and editorial processes to increase organic traffic and engagement.
• Communication Skills: Exceptional communication and stakeholder management skills, with the ability to translate complex data into actionable insights.
• Adaptability: Ability to balance strategic vision with hands-on execution, thriving in a fast-paced, growth-oriented environment.
• Project Management: Experience managing large-scale website projects, including redesigns, migrations, and content.

Responsibilities

• Develop and execute a comprehensive website strategy that aligns with business objectives, focusing on user experience, organic growth, and conversion optimization.
• Lead and mentor a team of SEO and CRO specialists, fostering a culture of experimentation, continuous learning, and data-driven decision-making.
• Manage an external agency for website development and oversee contractors for SEO content production and technical audits.
• Analyze website performance and implement data-driven improvements, including A/B testing, personalization, and content enhancements to drive engagement and conversions.
• Oversee SEO content strategy and growth strategies to ensure high-quality, engaging content that supports business goals and increases organic visibility.
• Own web analytics and reporting, regularly presenting insights and recommendations to senior leadership.
• Stay ahead of industry trends, tools, and best practices to ensure our web presence remains competitive and innovative.

About Typeform

Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot.