Head of Web Strategy

United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, Biotechnology, SoftwareIndustries

Requirements

Candidates should possess extensive experience in web strategy, content marketing, or related fields, with a proven track record in managing website optimization across SEO, CRO, and user experience. Experience leading teams, managing agencies/contractors, and strong analytical skills are essential. Familiarity with content strategy, SEO tools, analytics platforms, A/B testing frameworks, Webflow or similar CMS, accessibility, UX best practices, and paid/organic performance marketing is required. Excellent communication and stakeholder management skills are necessary, along with a balance of strategic leadership and hands-on execution, and experience leading large-scale web projects.

Responsibilities

The Head of Web Strategy will define and lead a unified website vision connecting SEO, CRO, content, and user experience into a single revenue-driving engine. They will own the roadmap for web experimentation and optimization, oversee SEO and organic growth strategy, and ensure all website pages maximize activation, bookings, and business impact. This includes developing and owning a comprehensive web strategy aligned to business goals, leading SEO and CRO specialists, overseeing web development projects, running a data-driven CRO program, scaling SEO and organic growth through content strategy, and establishing performance reporting for the website.

Skills

Web Strategy

SEO

CRO

Content Strategy

User Experience

Website Optimization

Data Analysis

Experimentation

Performance Reporting

Marketing

Typeform

Creates user-friendly online forms and surveys

About Typeform

Typeform creates online forms and surveys that are easy to use and engaging. Their products include form builders, survey makers, quiz creators, and the VideoAsk tool for interactive video conversations. These tools help businesses collect and analyze data effectively, leading to better response rates and more meaningful insights. Typeform serves a wide range of industries, including automotive, healthcare, education, and marketing, catering to various roles like marketing and human resources. Unlike many competitors, Typeform focuses on user engagement and simplicity in design. Their goal is to help clients maximize data collection and analysis through a subscription-based model, offering different pricing tiers to accommodate businesses of all sizes.

Barcelona, SpainHeadquarters

2012Year Founded

$181.9MTotal Funding

SERIES_CCompany Stage

Consumer Software, Enterprise SoftwareIndustries

501-1,000Employees

Benefits

Performance Bonus

Risks

Increased competition from AI-powered form builders like Jotform and Google Forms.

Privacy concerns may hinder Typeform's data collection capabilities.

Economic downturns could impact Typeform's subscription-based revenue model.

Differentiation

Typeform offers a unique blend of form-building and interactive video solutions.

The platform integrates seamlessly with tools like HubSpot, Calendly, and Slack.

Typeform's focus on human-centric design enhances user engagement and data collection.

Upsides

The rise of zero-party data collection aligns with Typeform's personalized data strategies.

Interactive video content is gaining popularity, benefiting Typeform's VideoAsk tool.

Remote work trends boost demand for Typeform's digital collaboration and data collection tools.

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