Website and Demand Capture Manager | US

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

EdTech, Upskilling, Workforce DevelopmentIndustries

Requirements

The ideal candidate possesses strong technical skills in HubSpot CMS, Google Tag Manager, GA4, Google Search Console, and SEMrush. A solid foundation in HTML, CSS, and PHP is necessary, along with expertise in website optimization techniques such as page speed, redirects, schema markup, sitemaps, and robots.txt. Experience with UTM tracking, campaign tagging, marketing attribution, and localization workflows is required. Deep hands-on experience in digital performance marketing, including A/B testing, SEO strategy and execution, landing page optimization, analytics dashboard creation, reporting automation, and lead flow alignment is essential. An experimental mindset, proficiency with AI-driven growth tactics, a test-and-learn approach, strong cross-functional collaboration skills, and experience managing agency relationships are also key requirements. The candidate must be highly outcome-oriented with a clear focus on performance, impact, and iteration.

Responsibilities

The Website & Demand-Capture Manager will build, test, and maintain landing pages, forms, and CTAs using HubSpot CMS, ensuring page performance, mobile responsiveness, accessibility, and UX quality with HTML, CSS, and PHP. Responsibilities include maintaining brand consistency, using AI tools for content and design, and managing website localization. The role involves owning SEO infrastructure, monitoring and improving site speed, crawlability, indexing, and Core Web Vitals, and conducting regular site audits. Additionally, the manager will own Google Tag Manager, conversion tracking, and event tagging, maintain consistent UTM taxonomy, and collaborate on lead attribution and reporting dashboard creation. Collaboration with Content Strategy, CRO testing, Marketing Ops, RevOps, Product Marketing, and Creative teams is crucial for executing SEO roadmaps, optimizing landing pages, ensuring proper lead flow, and maintaining brand consistency.

Skills

HubSpot CMS

Google Tag Manager (GTM)

GA4

Google Search Console

SEMrush

HTML

CSS

PHP

Website Optimization

Page Speed

Redirects

Schema Markup

Sitemaps

Robots.txt

UTM Tracking

Campaign Tagging

Marketing Attribution

Localization Workflows

Global Content Management

Digital Performance Marketing

A/B Testing

SEO Strategy

Degreed

Learning platform for workforce skill development

About Degreed

Degreed provides a learning and skill development platform designed to help businesses and organizations enhance their workforce. The platform integrates various learning resources such as courses, articles, videos, and webinars, allowing users to track their learning progress, set goals, and gain insights into their skill development. This centralized hub fosters a culture of continuous improvement and adaptability within organizations. Degreed differentiates itself by addressing the fast-changing skill requirements in the workforce and focusing on internal mobility, enabling employees to acquire new skills and move within the organization. The company's goal is to empower organizations to maximize their human capital through ongoing learning and development, ensuring they remain competitive in a rapidly evolving market.

Pleasanton, CaliforniaHeadquarters

2012Year Founded

$377.6MTotal Funding

LATE_VCCompany Stage

EducationIndustries

501-1,000Employees

Benefits

Comprehensive health insurance for you and your family (both PPO and HDHP plans available)

Dental and vision plans for you and your family

Employer-paid life insurance, AD&D, short-term disability, and long-term disability

Company equity

401(k) Retirement Savings Plan with up to 4% match

Company funded HSA and dependent care FSA (pending eligibility)

Generous Parental Leave

Unlimited Paid Time Off and 5 sick days per year

Education benefit: Up to $1,200 per year for anything you want to learn (and we mean anything)!

One-time Home Office Stipend to make your workspace more comfortable

Monthly internet and phone stipend

Monthly wellness stipend through Twic

Risks

Emerging EdTech startups offer similar platforms at lower costs, threatening Degreed's market share.

Economic downturns may reduce corporate spending on Degreed's subscription-based model.

Data privacy concerns pose compliance challenges amid Degreed's global expansion.

Differentiation

Degreed integrates diverse learning resources into a single, comprehensive platform.

The platform supports internal mobility by connecting users to job opportunities.

Degreed's AI-driven capabilities enhance user experience and learning outcomes.

Upsides

Increased demand for personalized learning boosts Degreed's tailored skill development pathways.

Hybrid work models drive investment in digital learning solutions like Degreed.

Partnerships with coaching platforms enhance Degreed's leadership development offerings.

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