Head of Trade Marketing at Abbott

Selangor, Malaysia

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, NutritionIndustries

Requirements

Bachelor’s degree in Business, Marketing, or related field
Extensive experience in trade marketing, category management, and channel/customer management (preferably in Modern Retail and General Trade)
Strong leadership skills with proven ability to manage multi-functional teams and influence stakeholders
Expertise in pricing strategy, trade fund management, and financial acumen
Excellent communication, strategic thinking, and project management skills

Responsibilities

Lead Annual Integrated Business Planning (IBP) and Joint Business Planning (JBP) processes
Develop and execute trade channel strategies to drive sales growth, share growth, and new user recruitment
Design and implement Retail Performance Standards (RPS) and category management activities
Own pricing and promotion strategies, trade spend management and ensure effective adoption of trade spend systems (Exceedra)
Drive GTM innovation and capability building for the trade marketing team
Lead key stakeholder engagement, internal reviews, and external partnerships with retailers and distributors
Build organizational capability through coaching, knowledge sharing, and fostering an agile team culture
Act as guardian of trade sales policies, compliance, and pricing integrity

Skills

Trade Marketing

Integrated Business Planning

Joint Business Planning

Revenue Growth Management

Category Management

Pricing Strategy

Promotion Strategy

Trade Spend Management

Exceedra

Retail Performance Standards

GTM Innovation

Stakeholder Engagement

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

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