Director, Paid Media Strategy (Franchise)
WpromoteSalary not specified
Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Media, AdvertisingIndustries
Requirements
- Demonstrable senior strategy experience
- Thrives on exploring changing consumer behavior, global trends, and competitive insights
- Passionate and curious about media, both traditional and new
- Keen interest in leveraging consumer behavior to drive business results
- Entrepreneurial spirit and self-led strategic team experience
Responsibilities
- Setting the overall direction of Mediahub’s strategic offering
- Championing the use of the agency’s planning process and proprietary insights suite
- Elevating the work for existing and potential clients, striving for a consistently higher bar
- Contributing to the positioning of the Mediahub brand, company culture, and new business success in the UK
- Acting as a Strategy Director for client teams
- Utilizing consumer behavior and trends to discover innovative solutions
Skills
Strategic Planning
Media Strategy
Consumer Insights
Trend Analysis
Competitive Analysis
Team Leadership
Brand Positioning
Business Development
Planning Process
MediaLab
Acquires and manages consumer internet brands
About MediaLab
MediaLab focuses on acquiring and managing consumer internet brands, particularly in the digital media and advertising sectors. The company operates a portfolio of popular platforms, including WorldStarHipHop, Imgur, Kik, Amino, and DatPiff, which together attract 180 million monthly users. These platforms engage users through social networking, digital mixtapes, and messaging services. MediaLab differentiates itself by leveraging its large user base to provide targeted advertising solutions, allowing brands to reach a significant portion of US internet users. The company also emphasizes partnerships with content creators, enhancing user engagement and relevance across its platforms. MediaLab's goal is to build and nurture online communities while generating revenue primarily through advertising.
Santa Monica, CaliforniaHeadquarters
2018Year Founded
$194.5MTotal Funding
SERIES_ACompany Stage
Consumer Software, Consumer GoodsIndustries
51-200Employees
Risks
Competition from adtech startups like Swiftly threatens MediaLab's market share.
Layoffs at Genius Media could harm MediaLab's reputation.
Integration challenges from acquiring Genius Media may affect operational efficiency.
Differentiation
MediaLab owns diverse platforms like Imgur, Kik, and WorldStarHipHop.
The company leverages a vast user base for targeted advertising solutions.
MediaLab excels in ad tech and product management, ensuring platform relevance.
Upsides
Short-form video content boosts engagement on Imgur and WorldStarHipHop.
AI-driven moderation enhances user experience on Kik and Amino.
Interactive advertising opens new revenue streams for MediaLab.
Related Jobs
RemoteRemoteChief Marketing Officer, Contrast Media Portfolio
GE HealthcareSalary not specified
RemoteVP, Media Planning
BarkleySalary not specified
RemoteMedia Planning Manager
NutrafolSalary not specified
RemoteCrypto Social Media Strategist
FigureSalary not specified
RemoteStaff Data Scientist, Consumer
RedditSalary not specified
Full Time
Junior (1 to 2 years), Senior (5 to 8 years)