[Remote] Head of Product Marketing, DeepBook at Mysten Labs

United States

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$160,000 – $240,000Compensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Blockchain, DeFi, CryptocurrencyIndustries

Requirements

8+ years of experience in product marketing, growth, or brand strategy for technical or financial products
Strong familiarity with DeFi, trading, and on-chain financial systems, with proven ability to communicate to technically sophisticated audiences
Deep understanding of liquidity systems, DEXs, and DeFi market structure
Exceptional written and verbal communication skills; ability to simplify and convey complex financial concepts
Proven experience developing GTM strategies and executing high-impact campaigns end-to-end
Comfortable operating autonomously in a fast-paced, distributed environment
Prior experience in crypto, fintech, or capital markets strongly preferred
Experience building and managing marketing teams is a plus

Responsibilities

Develop and own the overall marketing strategy and brand positioning for DeepBook, ensuring alignment with ecosystem goals and growth milestones
Drive global awareness, adoption, and engagement across key user segments, including traders, developers, and protocols
Collaborate cross-functionally with product, business development, and engineering teams to translate technical innovation into compelling narratives and campaigns
Serve as the primary marketing lead for DeepBook, overseeing all major campaigns, launches, and community engagement initiatives
Lead product marketing initiatives, including market research, audience segmentation, messaging frameworks, and competitive positioning
Develop clear and differentiated value propositions, product narratives, and use cases tailored to DeFi-native and institutional audiences
Execute coordinated product and ecosystem launches across content, PR, community, and social channels
Track and interpret DeFi trends, user behavior, and market data to continuously refine positioning and strategy
Build and nurture DeepBook’s brand presence across DeFi, institutional finance, and developer communities
Partner with ecosystem teams on liquidity incentives, partnerships, and community programs to accelerate protocol adoption
Collaborate with DeFi product and engineering teams to support the launch and marketing of complementary products, including Hashi, DeFi incentives, moonshots, and other ecosystem initiatives
Contribute to broader strategic efforts on stablecoins, tokenization, and financial product innovation, as relevant

Skills

Product Marketing

Go-to-Market

Brand Positioning

DeFi

Blockchain

Financial Markets

Trading Systems

Storytelling

Campaign Management

Community Engagement

Cross-Functional Collaboration

Mysten Labs

Develops blockchain infrastructure and programming tools

About Mysten Labs

Mysten Labs focuses on enabling true digital ownership through the development of decentralized infrastructure and tools. They are creating Sui, a decentralized blockchain that uses proof of stake and offers scalable throughput and storage, along with Move, an open-source programming language designed for building smart contracts. This allows users to manage and interact with digital assets more effectively. Unlike competitors, Mysten Labs provides a wide range of products and services that simplify access to digital assets, while also keeping users updated with company news and job opportunities. Their goal is to make digital asset ownership accessible to billions of people.

San Francisco, CaliforniaHeadquarters

2021Year Founded

$326.8MTotal Funding

SERIES_BCompany Stage

Crypto & Web3Industries

51-200Employees

Benefits

Remote Work Options

Risks

Increased competition from Ethereum and Solana in gaming and decentralized applications.

Cryptocurrency market volatility may impact Sui blockchain's adoption and stability.

Regulatory scrutiny could pose compliance challenges for Mysten Labs.

Differentiation

Mysten Labs offers a comprehensive suite of web3 tools and infrastructure.

Sui blockchain provides horizontally scalable throughput and storage for decentralized applications.

Move language enables efficient smart contract development on the Sui blockchain.

Upsides

Partnership with Ambrus Studio enhances gaming capabilities on the Sui blockchain.

Launch of Walrus Protocol strengthens Mysten Labs' decentralized storage solutions.

Team Liquid's MyBlue platform expands fan engagement using Sui's blockchain.

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