Head of Product Digital Enagagement - Digital Channels Domain at Santander

Maracaibo, Zulia, Venezuela

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Banking, Financial ServicesIndustries

Requirements

Degree in Business, Marketing, Digital Innovation, Computer Science, or related fields
Proven experience in digital engagement, customer experience, or digital product management
Deep understanding of personalized marketing, conversational AI, loyalty programs, subscriptions, and embedded digital experiences
Strong analytical skills and experience using data to drive decisions
Excellent communication, stakeholder management, and team leadership skills
Fluency in English; additional languages are a plus

Responsibilities

Define and execute engagement strategies across digital channels to maximize customer interaction, satisfaction, and retention
Lead a team of product managers responsible for developing and delivering digital engagement initiatives across multiple sub-areas
Conversational Capabilities (Personalized Marketing): Design and orchestrate how and where to deliver personalized, context-aware messages across digital channels to drive new product adoption, feature usage, and actions such as signing up for alerts or enrolling in promotions
Conversational Interfaces: Develop and scale chatbots, voicebots, and conversational interfaces to provide seamless support and self-service experiences
Loyalty & Subscriptions: Design and manage loyalty programs and subscription-based models that drive customer retention and lifetime value
AI-Driven Personalization: Implement and optimize AI-powered solutions that personalize interactions and improve customer experiences
3rd Party Embedded Experiences: Integrate and oversee third-party digital services to enrich customer journeys within Santander’s platforms
Cross-functional collaboration: Work closely with technology, product, data, and business teams to deliver scalable, innovative solutions
Data-driven improvement: Use customer insights and analytics to measure engagement performance and identify opportunities for continuous improvement
Governance & standards: Ensure compliance, security, and quality across all engagement initiatives and platforms

Skills

Product Management

Digital Engagement

Conversational AI

Chatbots

Voicebots

Personalized Marketing

Loyalty Programs

Subscriptions

AI Personalization

Third-Party Integration

Customer Journey

Digital Channels

Santander

Provides banking, investment, and insurance services

About Santander

Santander Bank provides a variety of financial services to individuals, small businesses, and large corporations in the United States. Its offerings include savings and checking accounts, loans, credit cards, and investment products. The bank also has specialized services through Santander Investment Services and insurance products via Santander Securities LLC. Santander stands out from its competitors by focusing on community growth, committing $13.6 billion to support initiatives like the 'Cultivate Small Business' program, which aids early-stage entrepreneurs, especially from underrepresented groups. The bank generates revenue through interest on loans, service fees, and commissions, while promoting responsible banking practices and financial education. Santander's goal is to empower individuals and businesses, enhance community prosperity, and provide comprehensive financial solutions.

Boston, MassachusettsHeadquarters

1902Year Founded

$75MTotal Funding

POST_IPO_DEBTCompany Stage

Fintech, Financial ServicesIndustries

10,001+Employees

Benefits

Health, dental, & vision

401k

Flexible PTO

Parental & sick leave

Discounts: technology, travel, auto, fitness, & tuition

Risks

ISO 20022 transition may challenge smaller business partners.

'Quishing' attacks pose a growing threat to consumer security.

Openbank faces competition in the U.S. high-yield savings market.

Differentiation

Santander's Openbank offers a 5.00% APY high-yield savings account nationwide.

The bank's Inclusive Communities Plan pledges $13.6 billion for community initiatives.

Santander's ISO 20022 adoption enhances operational efficiency and data management.

Upsides

Openbank's high-yield savings account attracts more U.S. customers.

Santander's renewable energy financing highlights commitment to sustainable investments.

Proactive cybersecurity measures enhance customer trust and protect digital assets.

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