Head of PR and Comms at Addi

Colombia

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Financial Services, Fintech, E-commerceIndustries

Requirements

Candidates must have a proven track record of successfully leading end-to-end communications strategies and at least 8 years of experience in corporate communications, with a significant portion (4+ years) in high-growth fintech, technology, or financial services in Latin America. Deep experience and an active presence in the Colombian media market are essential, along with experience building a communications function from the ground up.

Responsibilities

The Head of PR and Comms will shape and elevate Addi's external narrative by designing and executing a world-class communications strategy to build corporate reputation and establish Addi as a lead financial platform. Responsibilities include developing and implementing a PR and communications playbook, establishing a measurement framework to track SOV and sentiment, building and maintaining a media network, securing earned media placements, executing communications for major corporate milestones, partnering with the People team to launch an employer brand strategy, and developing a crisis communications framework.

Skills

Communications Strategy

Corporate Reputation

Public Relations

Brand Building

Media Relations

Content Creation

Crisis Communications

Stakeholder Management

Digital Marketing

Social Media Management

Storytelling

Leadership

Strategic Planning

Addi

Buy now, pay later service in Latin America

About Addi

Addi provides a buy now, pay later service that allows customers to make purchases and pay in installments without interest, additional costs, or paperwork. The company's technology enables seamless and transparent digital commerce in Latin America.

Bogotá, ColombiaHeadquarters

2018Year Founded

$250.4MTotal Funding

DEBTCompany Stage

Fintech, Financial ServicesIndustries

501-1,000Employees

Benefits

Remote work: Work from anywhere in the world. And if you want to share some time, you can visit our offices in Bogotá or São Paulo.

Health insurance: Your health comes first, that's why we give 100% coverage for you and 50% for the close relatives you want.

Learn and grow: We love that everyone learns new things, that's why you can participate in our English and Portuguese classes

Flexible schedule: What interests us? Your achievements and goal completion, not the time you spend at your desk.

Own Addi: If it's real. You have the possibility to own a part of Addi by buying shares.

Risks

Increased competition from BNPL providers like Kueski in Latin America.

Regulatory scrutiny in Colombia and Brazil may impact Addi's operations.

Economic instability in Latin America could affect consumer spending and repayments.

Differentiation

Addi offers interest-free installment payments at point of purchase in partner stores.

Addi integrates a marketplace into its app for seamless shopping and financing.

Addi utilizes AI-driven credit scoring for faster, accurate credit decisions.

Upsides

Addi secured a $100M credit line to expand BNPL services in Colombia.

Addi's marketplace launch enhances its integrated financial ecosystem.

Growing consumer preference for digital wallets aligns with Addi's digital solutions.

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