Job Description

Employment Type: Full-Time Location Type: Remote

About Addi

Addi is a leading financial platform dedicated to building the future of payments, shopping, and banking. Our mission is to create a world where consumers and merchants can transact effortlessly and grow together. We currently serve over 2 million customers and partner with more than 20,000 merchants, establishing Addi as Colombia’s fastest-growing marketplace.

Leveraging a state-of-the-art, technology-first approach, we offer a comprehensive suite of services including banking solutions (deposits, payments, unsecured credit) and commerce services (e-commerce, marketing). This bridges the financial gap for millions and redefines how people experience financial freedom. As the country’s leading Buy Now, Pay Later provider, we have secured regulatory approval to operate as a bank, opening up significant opportunities for our customers. In the past year, we have achieved profitability, underscoring the strength of our business model and our capacity for sustainable scaling.

Our mission has garnered the trust of world-class investors, including Andreessen Horowitz, Architect Capital, GIC, Goldman Sachs, Greycroft, Monashees, Notable Capital, Quona Capital, Union Square Ventures, and Victory Park Capital, among others. With their support, we are not just growing; we are transforming Latin America’s financial ecosystem and shaping the next generation of commerce and banking in Colombia.

What truly distinguishes us is our approach to building. We are a conscious company, driven by extensive experience in scaling technology, services, and products, and we embody our values daily.

About the Role

This is your opportunity to make a significant impact at Addi. Below, you will find the core responsibilities, challenges, and qualifications required to thrive in this role. If you are ready to be part of something substantial, we encourage you to read on.

Mission

Shape and elevate Addi’s external narrative by designing and executing a world-class communications strategy. This strategy will focus on building our corporate reputation, establishing us as the leading financial platform for payments, shopping, and banking, and driving measurable brand awareness and trust among Colombians.

Responsibilities

• Develop and implement a comprehensive PR and communications playbook, including ready-to-use press kits, Q&A documents, and reactive statements to ensure brand consistency and agility.
• Implement a measurement framework to track Share of Voice (SOV), sentiment analysis, and key message pull-through. Deliver a quarterly report to leadership demonstrating PR's direct contribution to building brand trust and awareness.
• Build and maintain an active media network by developing strong editorial relationships with top-tier journalists and editors across national and financial media.
• Ensure Addi is regularly featured in the news cycle through expert commentary, contributed content, and executive visibility. Aim to secure earned media placements and be recognized as a top quoted fintech in the Colombian market.
• Flawlessly execute the communications strategy for Addi's next major funding round, product launch, or corporate milestone. Achieve key message pull-through in all target media coverage and position the announcement as a category-defining moment.
• Partner with the People team to launch an employer brand communications strategy that elevates Addi's employer brand, positioning it as a Known Top-Tier Employer.
• Develop and socialize a crisis communications framework, enabling Addi to respond to potential issues with speed, confidence, and transparency.

What We’re Looking For

• Proven track record of successfully leading end-to-end communications strategy.
• 8+ years of experience in corporate communications, with a significant portion (4+ years) in high-growth fintech, technology, or financial services within Latin America.
• Deep experience and a current, active presence in the Colombian media market is essential.
• Experience successfully building a communications function from the ground up and leading the end-to-end communications strategy.

Salary: [Not Specified]